hlw Keeble Hawson acts in acquisition of South Yorkshire genealogy start up
hlw Keeble Hawson has represented award-winning South-Yorkshire based genealogy start up Twile which has been acquired by leading British family history website, Findmypast.
The purchase of Twile, creators of the visual family history timeline and winner of two RootsTech innovation awards, reflects Findmypast’s drive to innovate and enhance customers’ family history experience by providing them with new ways to share their family stories.
Twile enables family historians to create interactive timelines with their family memories and set them against the context of world history. It provides new and engaging ways of telling families stories through beautiful infographics and other visualizations.
Twile, established in 2013 and Findmypast have been strategic partners since 2016 and have a shared mission of making family history more engaging for the entire family.
In the future, Twile’s storytelling features will be available on Findmypast, enabling users to automatically display their family history research in a media-rich timeline. Combined with Findmypast’s unrivalled collection of British and Irish records, these new features will enable users to share their discoveries in new and exciting ways.
The Twile team will continue to develop and maintain Twile and there are no plans to change the features and services Twile users currently enjoy. Twile co-founder, Paul Brooks, will be overseeing all future integration work and regular updates will be shared with Twile subscribers.
He said: “This is a really exciting development for Twile. We’ve worked closely with Findmypast over the last two years in our mission to help families share their history. I’m looking forward to working even more closely as we develop Twile into the future.”
Tamsin Todd , CEO of Findmypast said: “We’re excited to bring the innovative experiences that Twile has created to even more customers, making it easier and more engaging to create and share your family history.”
hlw Keeble Hawson senior associate, Michael Hall, who has acted for Twile since the business was founded, said: “The acquisition is a natural progression following the formative strategic partnership between Findmypast and Twile and we wish Twile continued success in its new home.”