How to Write Winning Bids


Member Price:  
1 day
Non-Member Price:  
Lunch Provided:  

DATE:   28.08.2019

LOCATION:   Albion House

TIME:   9:30

Course Overview

Contracts worth billions of pounds being awarded every year via formal procurement (tendering) processes. This can be a hugely lucrative route to market, but can be quite daunting, and requires the right approach.

Ambitious companies are realising that they need to upskill their people if they want to ensure success through tendering. This masterclass helps to de-mystify the whole process, giving delegates the skills they’ll need to win new work in this way.


By the end of the day, delegates will feel confident about the end-to-end tendering process, and will be able to apply the best practice principles needed to create winning bids.

The workshop, which is interactive, tailored to delegates, and encourages discussion and contribution, comprises:

Morning session

  • Are you bid ready? - Making sure you’re ready to compete: what you’ll need / why / how to get it
  • Find – where to look for tendering opportunities in the public and private sectors - Includes useful resources on how to find opportunities just right for your company
  • Bid – the art of bid management - Includes guidance on how tendering works, the decision to bid, time management, knowledge management, feedback and much more!


Afternoon session

  • Win – how to ensure your bid is fully compliant, and better than all the rest! – Packed full of guidance on customer awareness, competitor awareness, using case studies, tips on pricing, and writing compelling method statements and executive summaries.
  • How to write a perfect proposal – Applying best practice in proposal writing.
  • The 10 golden rules of bidding


Full course notes provided

The Trainer

Emma Jaques is a bid expert; an accredited Practitioner member of the Association of Proposal Management Professionals and author of two books on the subject, Bid Management and the Winning Bid, both published by Kogan Page.Running a busy bid management agency that enjoys a win rate of over 75%, Emma is able to pass on a wealth of invaluable, real-life insight and experience on bids of all sizes and complexity and across all sectors, giving useful and practical advice that delegates can apply immediately.

The Trainer

Sarah Heyes’s background in training began at a leading UK bank in 2011, where she was responsible for the design and delivery of training material, which she delivered to all UK based contact centres. Through this, Sarah learned skills around adapting to learners’ needs, learning styles and personalities, building rapport and setting and meeting learning objectives. Today, Sarah provides a full range of bid support to clients across all sectors; including identifying and researching bid opportunities, authoring, bid process management, reviewing submissions and feedback.