Plan, Grow, Do: Modern Selling for Business

COURSE INFORMATION

Member Price:  
£250+VAT
Duration:  
1 Day
Non-Member Price:  
£300+VAT
Lunch Provided:  
Yes

Enquire about this course, call 0114 201 8888 or email training@scci.org.uk

Course Overview

PGD is a business planning framework developed by leading business training professionals from sales and marketing that focusses on a customer first approach to benefit businesses in the modern marketplace.

The line between the sales and marketing activities as business functions has never been more connected. Sellers today need to recognise the role they play in reflecting the business marketing message. The opportunity that the modern seller has is to tell the marketing story themselves and to use modern marketing tactics to build a better selling persona.

With over 57% of a buying decision made before your seller is invited to meet, we recognise that your approach to sales must match your customers buyers journey. Our training, not only reflects this in our approach, but will help sellers build this in to business planning and practice.

Who’s it for?

This training day is perfect for sales managers, business directors or those responsible for growing sales within the business.

Businesses with a frontline and outbound sales team and for people who recognise that traditional sales approaches don’t work anymore will benefit greatly from this training.

Benefits

Our approach follow a new methodology that addresses modern sales and business. Plan, Grow, Do is a 10 points process that will highlight immediate areas of improvement with actionable steps to help improve your sales function.

PGD adds clarity and helps business owners reverse engineer their sales process to identify weakness.

Learn to

  • Attract the right people to your business
  • Use proven online techniques to generate leads
  • Built a robust networking plan
  • Make the most of every sales opportunity
  • Map your customer journey and ensure your messages match the stage in the buying process

Structure

9:30 – Planning

  • Identify your target customer
  • What is a sales process?
  • Building a sales plan

11:30 – Growing

  • Customer value and LTV
  • Customer retention and list building
  • Prioritising your sales activities
  • Measure and respond to sales performance

13:00 – Eating

13:45 – Doing

  • Effective preparation for sales calls and meetings
  • Social media & networking for sales
  • Targeted content planning

15:30 – close and networking

Materials

All course notes provided including workbook containing templates for the exercises and action plan document.


The Trainer

Steve Knapp’s inspirational selling techniques are still the cornerstone of Shell International. He rose through the ranks to become responsible for the success of the company’s sales teams right across the globe. Steve’s now using that incredible knowledge to help turn the small business community of the Sheffield City Region into one of the best performing business sectors of its type in the UK via his ‘The Sales Mindset Coach’ business.

The Trainer

Rob Taylor (0114 Marketing) is an award winning Marketing Expert from Sheffield. With a passion and a flair for strategy, planning and implementation and a desire to empower the SME industry to market and grow their businesses, Rob’s years of experience as a
national marketer for some of the World’s leading live music and events industry businesses positions him as a creative minded and leading expert in his field.