Know Your Value
What’s your value?
To figure out the value you add, you need to know who you’re adding it to. In my experience people find this hard for one reason:
- You don’t know your ideal client
Why does not knowing the ideal client matter?
Taking the time to work out your ideal client is essential for figuring out your value and your USP, because without knowing who you’re targeting (and knowing them well), how on earth will you know what they value?