Danny Johnson

Business Director

What are you here to do?

Sitting on the Executive Team with a direct report into the CEO, my responsibilities include overseeing the development of the organisation's business goals and objectives, working towards increasing business revenue, identifying, and nurturing business opportunities, and extending the organisation’s presence and brand.

I establish company policies, goals, and sales targets, overseeing financial and budgetary activities, seeking ways to minimise costs and enhance financial performance. This includes negotiating contracts with clients and suppliers, as well as proposing and cultivating new partnerships.

Your ‘USP’ - what unique thing do you bring to the role that makes you brilliant at it? 

I’m passionate about building long lasting relationships and over-achieving on customer experiences. My background has allowed me to drive sales and marketing strategies across the public, private, and 3rd sector keeping business objectives, ROI, and customer experience at the forefront of all campaigns. 

Why is Sheffield the best UK city to live, work and play? 

The friendly people, the affordable house prices, the amazing green spaces, the sporting heritage, the music scene, the education institutes, the lingo, pies and Hendo’s relish. It really is a city for everyone.


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