More, More, More: What does Sheffield need to do to attract visitors?

Date: 13 Feb 2019

Time: 8:00 AM - 10:30 AM

Sheffield is competing. There are 69 cities in the UK and that means there are 68 other places to visit. So, what does Sheffield need to do to attract more visitors? How do we unlock Sheffield’s potential from a Visitor Economy perspective?

To focus on the above and ask those questions The Sheffield Chamber of Commerce Visitor Economy Forum have created an exciting and engaging event.

We are delighted that Katy Fuller, Creative Director and CEO of Absolutely Cultured will be joining us from Hull as our key note speaker. Katy was Executive Producer for Hull UK City of Culture in 2017 so we’ve asked her to present on the below:

  • Overview of Hull’s City of Culture experience in 2017
  • The legacy and how the work will continue moving forwards
  • The importance of visitors to the city of Hull
  • Economic benefits that Hull has seen and economic visions for the future
  • Initiatives that have been successful in attracting visitors into the city and equally those that have not been successful

The event will be hosted and compared by Alexis Karchai, Managing Director of Counter Context and Chair of the Visitor Economy Forum.


Time Event Structure
8.00am Registration, Breakfast & Networking
8.30am Introductions & Welcome – Alexis Krachai, Counter Context & Chair
8.35am Key Note Presentation – Katy Fuller, Creative Director and CEO– Absolutely Cultured
9.05am Panel Discussion (Unlocking Sheffield’s Potential)
9.30am Comfort Break & Refreshments
9.40am Creative Ideas and Group Working
10.05am Feedback from Group Working Session
10.20am Event Summary and Close – Alexis Krachai, Counter Context & Chair


Host and Compare

alexisAlexis Krachai, Managing Director – Counter Context 

Alexis Krachai is the Managing Director of Counter Context, a PR and communications company head quartered in Sheffield. Alexis is a member of the Chamber of Commerce Council and Chair of the Visitor Economy Forum. He was elected Junior Vice President of the Chamber in October 2018. Alexis has played a central role in the founding of the Sheffield Property Association. He is also a trustee at the Whirlow Hall Farm Trust. Whirlow Hall Farm Trust is an educational trust established in 1979 at a working farm to provide inner-city children and those from challenging backgrounds a place to on the outskirts of Sheffield to learn and grow. Alexis was brought up North of Sheffield. He spent 5 years working in Westminster before returning to Sheffield in 2006.

Key Note Speaker

katyfuller-1Katy Fuller, Creative Director and CEO – Absolutely Cultured

Katy Fuller was Executive Producer for Hull UK City of Culture 2017 and, in 2018, became Creative Director and CEO of Absolutely Cultured, the company built on the foundations of the Hull 2017 delivery company.  Absolutely Cultured continues to build on the momentum generated by UK City of Culture and has a mission to commission an ambitious, surprising and compelling artistic programme that reaches residents and attracts visitors.  Katy brings her career-long commitment to engaging the broadest possible audiences in cultural activity and her passion for supporting and enabling artists to take risks and create new work.  Absolutely Cultured also runs the Humber Street Gallery, the award-winning volunteer programme and a number of initiatives to support creative education and artist development.


Kim-Streets,-Chief-Executive-at-Museums-Sheffield,-2016-©-Museums-SheffieldKim Streets, CEO – Museums Sheffield

Kim has over 25 years of experience in the museums sector.  She was appointed to the role of CEO of Museums Sheffield in 2012 and is leading the organisation in its mission to create inspiring museum and gallery experiences that promote a sense of place, identity and belonging and that bring people together to encounter great art and extraordinary heritage.

Kim is a member of the Sheffield Culture Consortium and a founder member of the English Civic Museums Network.  She is a Trustee of Art UK; a Governor of Sheffield College; a Trustee of the J G Graves Charitable Trust, a Guardian of Sheffield Assay Office and Keeper of the Collection of the Guild of St George, (The Ruskin Collection).

GarinGarin Davies, Chief Executive – Vine Hotels

Garin is a lifelong hotelier, growing up in north Derbyshire, both starting his hotel career and currently based in Sheffield. He is a recent Board Member of Best Western UK and previous Divisional Director of BDL Hotel Management and has a wealth of experience across all aspects of the hospitality industry.

After gaining an honours degree in Finance and Marketing he held a number of junior to General Management positions with some of the UK’s leading hotel companies before taking over the Holiday Inn – London Heathrow as General Manager in 2001. This led to a series of hotel openings including Crowne Plaza, Holiday Inn, Holiday Inn Express, Ramada Encore as well as the largest four-star hotels in Sheffield and Manchester.

Garin became a hotel owner in 2009, increasing the portfolio over the last few years with a close relationship with Accor, Hilton, Intercontinental Hotel Group & Best Western among others. As owner and Chief Executive of Vine hotels, Sheffield hotels, Kenwood Hall, Doubletree by Hilton, Cutlers, Mosborough Hall and Whirlowbrook Hall are all in his portfolio as well as other hotels across the UK.

Diana-Buckley-BiopicDiana Buckley, Head of Economic Strategy and Marketing – Sheffield City Council

Diana Buckley is Head of Economic Strategy and Marketing Sheffield at Sheffield City Council. She has developed a series of high-impact programmes including ‘RISE, ‘Innovation District’ and ‘The Outdoor City’ and most recently led the £500,000 Discover England Fund project to create short stay tourist breaks in the city. Diana’s expertise includes strategy development, economics, project development and management and galvanizing public –private partnerships. What excites Diana is bringing people together around a new idea and seeing it take flight, due to collective action. Diana is a determined  and energetic individual, with a passion to continually learn and develop. She holds a first class degree in Finance, Business and Economics and an Msc in Economics, specialising in agglomeration economics. In 2015 she achieved distinction in IoD certificate in company direction, giving her new insights into corporate leadership, strategy, finance and governance. Diana actively supports equality initiatives, by contributing to the SPRINT Women’s Development Programme, and as Chair of the Board of Directors of the Freedom Community project, a charity seeking to change lives in North East Derbyshire.

Event Partners:



Location: Genting Club Sheffield

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