Marketing Meets: How to Build a Brand People Believe In
A collaborative event between Altitude, The SEO Works and Sheffield Chamber of Commerce
Bookings for Marketing Meets have now closed, if you would like to join the waitlist, let us know at: events@scci.org.uk
Marketing Meets returns for its ninth edition, bringing together senior marketing leaders from across the region for a focused, practical, and insight-led morning.
Delivered by Altitude and The SEO Works, in collaboration with Sheffield Chamber of Commerce, this session is designed to spark meaningful discussion, share real-world experience, and help marketers strengthen brands in challenging market conditions.
We’re delighted to welcome Mark Mobbs as our guest speaker. Mark led the creation of Sheffield Inspires, which won Global Place Brand of the Year in November. He’ll be sharing insight into what it really takes to build a brand that people trust, believe in, and champion.
Session focus
How to Build a Brand People Believe In
In an increasingly competitive and uncertain landscape, your brand is far more than a logo or a strapline. It’s your reputation, your voice, and the story people tell about you when you’re not in the room.
At this Marketing Meets, we’ll explore how to build brands that win hearts as well as market share – brands that feel authentic, consistent, and credible.
Together with our expert panel and guest speaker, we’ll cover:
- Where to start when developing or refreshing your brand presence
- How to communicate who you are, not just what you sell
- Why authenticity and storytelling build trust and long-term loyalty
Panel & facilitator
An expert panel of senior brand and marketing leaders, bringing together place branding, PR, digital performance, and strategic leadership.
Mark Mobbs
Place Brand & Marketing Lead, Sheffield
Driving the city’s brand across trade, tourism, and talent, Mark led Sheffield to be named Global Place Brand of the Year at the 2025 City Nation Place Awards. His focus is on increasing awareness, improving perception, and creating long-term economic value.
Jane Whitham
Director, Altitude
A founding director of Altitude, an award-winning PR consultancy and CIPR Best New Consultancy of the Year 2023. Jane works with ambitious businesses across the UK to unlock potential, find their voice, and build trusted, authentic brands.
Alex Myers
Head of Marketing, The SEO Works
A creatively led, multi-award-nominated marketing leader at The SEO Works, Global Integrated Search Agency of the Year. Alex brings expertise in brand strategy, campaign execution, and content-led marketing that delivers measurable impact.
Facilitated by
Danny Johnson
Business Director, Sheffield Chamber of Commerce & Industry
Danny will guide the discussion, draw out practical insight from the panel, and ensure meaningful audience participation throughout the session.
Together, the panel will explore what it takes to build brands people genuinely believe in – and how to apply those principles in practice.
Breakout sessions
As always, the session will include our popular breakout discussions – giving you the opportunity to:
- Share your own experiences and challenges
- Swap ideas with fellow marketing leaders
- Ask practical questions and take away actionable insight to strengthen your brand story
Spaces are limited and filling quickly.
Secure your place now and be part of one of the region’s most engaging marketing conversations.
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