Your Southeast Asia Expansion – People before Product

Southeast Asia is a highly contested market and newcomers can struggle to persuade the top talent to confide in them.

A company's first hire is the most important of all and needs to both have the support from HQ and tools to build out a winning local team

Companies that enter a new market may have their product top-of-mind, but the people promoting their product in a new market are far more important.

When not well executed, hiring abroad can reduce not increase transparency and companies' views into new market, so it is critical to secure the best people for the job and ensure their buy-in.

What you will learn: 

  • How global business growth will?continue despite?challenging?circumstances and why remote work is the new normal.
  • How to put employees in new regions ahead of your product or service, including trustworthy hiring, onboarding and HR management in a different country.
  • Best practices for expansion to another country and getting the ball rolling in a new market.
  • Marketing Internationalization Best Practices – Best practices on how to raise brand awareness before going out to the market.
  • Partnering Best Practices – why companies that come to Asia need partners in Asia and how to manage them.

Speakers:

  • Fiona Carney - Asia Pacific & Japan Business Operations Senior Director of Microsoft
  • Steve Dawson - CEO and Founder of Asia Market Entry Pte Ltd
  • Charles Hamilton Ferguson - General Manager, Asia at Globalization Partners

You might also be interested in

Webinar2021ChamberEventImage1.png

Your People May Never Want to Return to the Office: How to Embrace Forced Digital Transformation

10am - 11am, Tue 9th March 2021

Virtual

A FREE 60 minute virtual webinar featuring BBC journalist Kate Russell. This Expert Focus, hosted by end-to-end IT and telecoms provider Millgate, is a MUST for businesses still trying to formulate a productive, collaborative remote working environment.

Leadershipevents.png

Female Engagement and Leadership

12pm - 1.15pm, Tue 9th March 2021

Online Event

Panel discussion event led by South Yorkshire-based inspirational and influential female leaders, sharing inspirational stories, practical advice and actionable tips.

TradeR4.png

The Future of the UK/EU Trade Relations: Looking at VAT implications

2.30pm - 3.30pm, Tue 9th March 2021

Online Event

Chaired by James Martin, Director of Policy, British Chambers of Commerce our speakers include:

PCoCR.png

IT, Digital and Media Sector Portuguese Virtual Business Mission-march

9am Wed 10th March 2021 - 4pm, Tue 23rd March 2021

Online Event

The British-Portuguese Chamber of Commerce are organising the 1st Virtual Business Mission to The United Kingdom, focusing on IT, Digital, and Media Sectors.