3D Explainer Video for Equipment: The best solution for a complex product

10th February 2023

At Rubarb are fully aware of the complexity of advertising any type of equipment because as a rule such advertising is overloaded with terms, confusing words describing the operation of the equipment, etc.

The most effective solution to this problem is the creation of an explainer, a 3D video that describes and presents your product, demonstrates the differences between the equipment from its counterparts, talks about its advantages, how to use it, etc. An animation explainer is not just a funny cartoon - it is a working marketing tool for advertising.

If you sell a complex product or equipment, this is a great solution to convey information to customers in a simple, accessible, and creative way. Today, the Rubarb team will tell you about the main characteristics of explainers and the features of their use.

Benefits of Product Explainer Videos
Now let's figure out what tasks this video format solves, and how it can be useful for business:

1. Simply about the complex
The animated video performs the information function in an easy and interesting way: it tells simply about complicated things, shows the advantages of the product or service, and illustrates how the equipment is used. The 3D video also motivates the viewer to contact your company. The example of our work - 3D animation video (https://www.youtube.com/watch?v=LS090tcGwNc) for a wood sawing line, demonstrates how to simply and at the same time creatively visualize and explain the features of the equipment, engaging the consumer. In addition, you can get several great ad samples from a single video that can be used in targeted advertising.

2. It's creative
It is interesting that the explainer can simply and comprehensively convey any information to the viewer. Agree, it is better to watch a detailed video for 1-2 minutes once than to read a complex, boring, and not entirely clear text about a complicated product 10 times. As an example, we present an animation video (https://www.youtube.com/watch?v=7f1jg6t0bTo) that was developed by our team for equipment for storing and cooling the French elite Champagne Carbon. By using explainer-video techniques, we were able to creatively convey the essence of the product to the client in detail: what are the types of champagne cases, how each consumer can create an individual case design by choosing the shape and color of the frame, as well as the color of the exterior.

3. 3D video can reveal what is hidden
With the help of animated video, you can show what cannot be seen even when you are close to the equipment. There are some mechanisms that are hidden behind the equipment case, and we can show their operation only with the help of visualization.

A good example is an explainer video (https://www.youtube.com/watch?v=U6iF29CeLNQ&t=20s) for Stanco, created by the Rubarb team. This 3D video shows a detailed overview of the liquid dispensing equipment to show exactly how the functionality of the device works. With the help of an animation, we have created an explainer that allows the consumer to clearly understand the purpose of the device and its main functions.

Read more in the article: https://uk.rubarbs.com/article/3d-explainer-video-for-equipment-the-best-solution-for-a-complex-product