A Rare choice for Protec International
8th October 2012
Leading supplier of temporary protection products for the construction industry,Protec International Ltd, has brought in Sheffield-based Rare Creative Groupto manage its marketing strategy, branding and communications activity.
As its first project, the fully integrated creative marketing agency, which has recently been shortlisted for a prestigious B2B Marketing Award, has developed a campaign to launch Protec ZipDoorTM to the UK market. ZipDoorTM is a unique dust containment product installed into doorways during renovation and improvement projects. ZipDoorTM works by sealing off a room during renovation and construction work, ensuring that dust and dirt does not escape into other areas. Built in zippers also allow for temporary access during breaks or to fetch materials or tools. The Rare campaign, which uses the tongue-in-cheek theme, -Man Up, plays on the fact that cleaning up after the job will be a breeze thanks to the benefits of Protec's ZipDoorTMproduct, and will be deployed in trade show activity, literature and the Protec website. Special price offers and a competition to win the chance to 'get dirty' with a rally driving experience are also being used to support the launch. Darren Moore, Managing Directorat Protec International, comments: -We understandthe importance for us to extend our presence, both on and offline, to reach potential customers requiring temporary protection solutions across the spectrum, from large construction projects to individual renovation and home improvement applications. -We chose Rare because of their proven track record with other construction and building products brands and because their initial ideas demonstrated a clear understanding of our business objectives and audiences. Steve Bellingham, Managing Director at Rare Creative Group comments: -It's been a strong 12 months for the agency, celebrating our 15th birthday and winning a raft of new clients along the way. -Protec International is the leader in its field, and having built our reputation on the back of the construction, renovation and home improvement sectors, I'm positive we'll deliver the results needed for Protec to meet its long-term business objectives. For more information on Protec International please visit www.protection.co.uk and for more information on Rare Creative Group please visit www.rarecreativegroup.com.