A Sheffield Chamber member is flying the flag for UK businesses who pay their taxes.

5th December 2012

At a time when many corporations are being questioned on fair tax payments, MoreComputers.

com, an online computer retailer based in Sheffield, has introduced a 'We pay our tax' logo which aims to reassure customers they are shopping with a fair retailer.   The company's marketing and operations manager, Brian Trevaskiss, said: -No one is saying that what they're doing is illegal, but you have to question the morality. They are clearly making money in the UK and diverting profits from the UK part of their businesses to avoid paying UK tax. I'd like to see the tax laws change so these large corporations have to pay their way like smaller companies". Brian created the logo after reading in the news about large retailers like Amazon and Starbucks, which have all been accused of alleged tax avoidance. They deny the claims. In the same way that Fair Trade retailers are able to display a special logo, he searched for a Fair Tax logo but when he couldn't find one he decided to create his own. He said: -Our profit margins are micro thin and competition from multinationals is fierce. It's exactly like John Lewis boss, Andy Street, says UK companies have less money to invest because we're giving 27% of our profit to the exchequer" "I simply want to tell my customers that we do pay our UK taxes and let them decide where to shop. Brian is more than happy for all tax paying businesses to use the logo for themselves.