Altitude PR to Reach New Heights for Charity

21st September 2023

The team at Sheffield-based PR consultancy Altitude are determined to live up to their name by taking on a 160ft charity abseil

The four-strong team will plunge in unison from the top of the towering Owen Building at Sheffield Hallam University in late September.

Altitude has been working with fellow Sheffield Chamber of Commerce Patrons, St Luke’s Hospice, and is hoping to raise much needed funds for the charity by reaching new heights at the year’s Abseil Challenge.

St Luke’s Hospice, which operates in Sheffield, supports people aged 18 and above with terminal illnesses, as well as their families and their loved ones, with medical and holistic care from the point of diagnosis and beyond.

Adam Reeves-Brown, PR and Communications Director at Altitude, said: “When we launched in early 2022, we knew we’d be undertaking some kind of aerial challenge at some point. With a name like Altitude, it’s inevitable!

“Not only are we eager to support a charity that we work with, and one that does a lot of good for the people of Sheffield, we're eager to do something that aligns with our wider values and helps raise money to benefit St Luke’s patients across the region.”

Gemma Lancaster, from St Luke’s Fundraising team, said: “We’re looking forward to seeing fellow Patron of the Sheffield Chamber of Commerce, Altitude, take part in the Abseil challenge to help raise money for our patient care.

“We can’t wait to support the team as they descend 160ft down the Owen Building in aid of St Luke’s.”

Altitude launched in February 2022 with the intention of helping ambitious businesses and organisations unlock potential through excellent communication.

The four-strong team has a 100 per cent client retention rate and counts Henry Boot Construction, British Glass, Mattress Online, Zunikh, Barnsley Council, Barnsley Museums and St Luke’s among its clients. It has recently helped St Luke’s launch a pre-loved concept store on The Moor.

To help Altitude raise funds for St Luke’s please visit: https://www.justgiving.com/page/altitude-pr

You might also be interested in

Introducing OALO Security

Wed 12th February 2025

As a Sheffield-based company, we are committed to supporting the local business community by providing cyber security solutions to safeguard organisations against digital threats.

Hengist Works Locomotive Open Day 12th April - OPEN TO EVERYONE

Wed 12th February 2025

Come and see the continuing build progress of the handsome ‘Clan’ Class 6 Hengist 72010 and B17 61673 ‘Spirit of Sandringham’ - what could the the last ever Pacific Steam Locomotive built in the UK - Made in Sheffield.

Business Key To Government Spending Plans

Tue 11th February 2025

The BCC is urging Government to help firms grow as it considers its future spending plans.

Are Insurance Premiums Decreasing?

Tue 11th February 2025

We're entering a soft market—what does that mean for your business? 2025 is a buyer’s market for insurance, with insurers becoming more competitive, flexible, and often offering lower premiums after years of rising costs and strict underwriting.