Altitude - Yorkshire's Newest PR Firm Launch

2nd March 2022

Visionary and thinker Simon Sinek was definitely onto something with his renowned golden circle theory.

You don’t need to know what Yorkshire’s newest PR firm does or even how we do it.  

But you do need to know why. 

Why did we decide to bring a new PR firm to an already busy market? Why do we feel we deserve your time? 

The answer is simple.  

Because you deserve something different. 

For many years the PR industry has been stuck in the doldrums. It’s tried to innovate its way into a digital stratosphere and kind of failed.  

The wheel hasn’t been reinvented. It’s just got bigger and rounder. 

During the pandemic, we started to think about the service on offer to businesses and organisations, particularly across Yorkshire and the north of England.  

We started to think about what really matters.  

The decision to start a new agency wasn’t taken lightly.  

But we know, drawing on the rapid growth of our parent company Counter Context, that ambitious businesses need ambitious PR.  

Coupled with the knowledge that developing a brand takes time and skill, we set about creating a new agency which is totally fit for a modern, innovative 21st century purpose. 

The past two years have taught us the value of information and the absolute need for clear communication based on truth and increasingly on data.  

These long months have reminded us of the value of strong leadership in every corner of society and how change, even in bleak times, can bring opportunity. 

Altitude’s WHY is straightforward. 

News still matters and opinions matter more than ever. 

Against that backdrop we want to help businesses and organisations find their truth, tell their story, and realise their ambitions.  

If this sounds like your WHY then please get in touch. 

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