Amplifying organic visibility - Guitar Village appoints The SEO Works as SEO agency partner

22nd October 2024

Award-winning digital agency The SEO Works has won the race to lead the SEO strategy for established guitar retailer Guitar Village.

Founded over 40 years ago, Guitar Village has grown to become a well-known name for stocking a huge variety of premium brands such as Fender, Gibson, Martin, Taylor, PRS, and more. Their extensive stock list spans across everything from electric, acoustic, and bass guitars, to amplifiers, pedals, and accessories.

In a highly competitive industry like musical instrument retail, both growth and search visibility are difficult to obtain. With this front of mind for the guitar specialists, they had previously enlisted the help of The SEO Works on a shorter-term basis to help them boost their organic presence. Despite making impressive ground during this time, Guitar Village felt that they still had more digital potential to be explored - which led them to enquire with the award-winning agency once again.

Following the enquiry, the digital experts quickly executed an extensive audit of the Guitar Village website, benchmarking the performance of previous work and identifying the exact areas that could be improved in order to take their rankings to the next level.

Encouraged by their previous partnership with The SEO Works, as well as the high level of expertise shown throughout the pitch process, Guitar Village appointed the award-winning agency as their SEO partners for the second time.

"At Guitar Village, we've been keen to expand our online presence as a long-standing, premium guitar retailer. SEO Works were the obvious choice to help expand our brand with their award-winning team, exciting and professional pitch, and high-end service. We're very much looking forward to continuing our partnership with SEO Works and seeing some exciting results!" said Adam Leaver of Guitar Village.

With an existing strategy already in place from past work, this new tenure will aim to take things to the next level. The digital agency will look to utilise its specialist teams to identify gaps in strategy and potential opportunities - all helping to contribute towards the end goal of improving search visibility in the UK for Guitar Village.

“This really is a fantastic opportunity for us here at The SEO Works” said Alex Hill, Sales Director. “Guitar Village is a business that we are familiar with from past collaborations and is one that we’re certainly excited to have back on board! We truly think we are best placed with our depth of experience, to deliver the results that they desire and get them the level of visibility they deserve.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the music sector, including Decksaver, Loopcloud, Breed Media and Oscar Acoustics.