An Enhanced Communications Strategy for Sheffield Chamber
7th February 2013
Dear Member, In response to the needs of the city and region, and comments from many of yourselves we have been working on improving our marketing and communications activity for 2013 in order to deliver much more relevant content, wider-reaching exposure for you as members, and all within a more transparent delivery mechanism.
There is a great need for us to rationalise our communications, but also to ensure that they are value added and of benefit to the business community. Over the next month you will see the following changes: THE BUSINESS: An all-new magazine for the Sheffield City Region We were keen to produce something that enhanced the marketing of the city and its region nationally. Sheffield and Sheffield City Region is vibrant and active but we have been poor at communicating this externally. We believe that we are part of the solution to the UK's challenges and we need that to be better understood and acknowledged. In partnership with the chambers of Barnsley and Rotherham, Doncaster and Derbyshire and Nottinghamshire, HR Media and Johnstone Press (The Star) we will launch the definitive business magazine for the Sheffield City Region on 8th February 2013. Entitled THE BUSINESS, this new bi-monthly magazine has had its content strategy carefully formed around the needs and opinions of businesses right here in the Sheffield City Region. All members will get a copy. It will be distributed around the country and I hope you will start seeing them on trains, at airports, at OEM HQ's, at Government Offices etc over the next few months. Simplified Email Communications: A new preference panel that puts you in control As our business model shifted over the last year we had noticed by the end of 2012 that our email communications were out of kilt with what we really thought was the important information you needed to know. As a result we have reviewed our entire email communications protocol, and have completely restructured our data around you: the member. The result is this clear and concise new preference option that allows you to receive only the email you want to receive and truly puts you in control of what you receive from us. Don't want to receive news about events, but do about training offers? No problem - just click 'Manage my preferences' at the bottom of an email and you'll find they're now easier to change than ever. E-mails will be restricted in number but you will receive them weekly through your individual account managers so you always have a route into your contact at the Chamber. Simple links will connect you to the re-vamped web site so you can focus on what you need quickly and efficiently. As a result of this the volume of e-mails you receive from us will reduce. Putting the Members First: A completely redesigned home page and news section for our website While we were reviewing exactly what content from ffb we wanted to keep for THE BUSINESS, we realised that much of it: Member Case Studies, Charity Focus and profiles would serve members far better in a place where people could interact with it more and quickly reach the businesses they were reading about. This led us to again rethink the blend of content we offer on our website and the result is a more -fit for purpose front page design that forms a better-than-ever reading experience for our visitors. I'm particularly pleased about this aspect of our new strategy as it not only retains, but really builds upon the opportunities for region-wide exposure that was already on offer. We understand the need however for a better communication with the whole of the business community not just members so we will address this over the next few months. This city will succeed by working together and the Chamber wants to be a platform to facilitate that. When we have everything in place we believe we will be producing things to achieve an objective not just for the sake of producing them. Our objective is to make these communications platforms for you to promote and improve your business widely and to a relevant audience. We really hope you enjoy these new innovations and ask you to get to the website, see what's on offer, refine your email experience and, of course, keep a keen eye out for the first issue of THE BUSINESS. Kind regards, Richard Wright.