Arden Winch Launch Brand Refresh

1st October 2026

After months of discussions, designs and meetings our new brand identity is here!

With a history dating back over two centuries, we have undertaken some major changes throughout the years.

This year we have been working on some of our biggest changes; building expansions, product launches, team growth, sustainability investments and fully integrating our new ERP system.

Behind the scenes lots of collaboration has been taking place for the next two big changes...

Our brand refresh and our new website launch.

We are excited to now be announcing the first of these launches in the form of a new modern logo, a refined tagline, 5 core company values, an updated vision statement and our brand promise.

These changes will allow our team to produce coherent messaging across all our social media platforms and marketing assets. Plus our sales area managers will be championing our voice out on the road visiting customers and suppliers.

You can view our new brand guidelines here: 
https://ardenwinch.pagetiger.com/arden-winch-and-co-ltd/arden-winch-brand-guidelines

If you are one of our customers, suppliers, membership platforms, purchasing consortium’s or charity collaborator we request for any digital or printed documents to be updated.

For more information on our brand identity speak to our team or email social.media@ardenwinch.com.

Follow our social media on Facebook, LinkedIn, Pinterest and YouTube.

Thank you for your continued support and partnerships.

Coming next is our new Arden Winch website launch!