Bauer Media audio sponsorships supporting Sheffield’s ambitious businesses

18th September 2025

Sheffield, UK – Bauer Media, through Greatest Hits Radio South Yorkshire and Hits Radio, is encouraging local businesses to take advantage of radio sponsorships to grow visibility and customer trust.

Sheffield’s economy has evolved from its industrial roots to a thriving centre for advanced manufacturing, healthcare, and education, with a strong SME base across retail and services. Sponsorship enables businesses to stand out in this competitive environment by embedding their brand into trusted content – from traffic bulletins across the M1 and Sheffield Parkway to weather reports and daily shows that connect the city. 

Bauer Media insights show: 

54 campaign awareness uplift on average 

+23 uplift in brand consideration 

Sponsorships are up to 2x more effective than traditional advertising. 

“Sheffield businesses are innovative and forward-thinking,” said Melinda Schofield, Bauer Media. “Sponsorship offers them a marketing tool that builds trust and delivers measurable results across the city and beyond.” 

There are sponsorship opportunities available in Sheffield right now, giving local companies a chance to grow their brand with Bauer Media’s trusted stations. 

Find out more: https://hitsradioadvertising.co.uk/sponsorship/ 

About Bauer Media 
Bauer Media Audio UK is the country’s leading commercial radio broadcaster, reaching over 20 million listeners every week across stations including Hits Radio, Greatest Hits Radio, Absolute Radio, Magic Radio, KISS, Jazz FM, Kerrang! and Planet Rock. Our sponsorships and creative partnerships help local and national businesses connect with audiences in trusted, everyday moments, delivering measurable results across the marketing funnel. 

Contact us: 
https://hitsradioadvertising.co.uk/sponsorship/