Binghams Celebrates Centenary Birthday with Growing Sales to Asda

19th December 2013

A Sheffield business specialising in potted meats and spreads is celebrating as it approaches its 100th birthday.

Bingham's of Sheffield, founded in 1914, has increased sales to almost 90 stores with supermarket chain Asda across the North of England and the Midlands. Bingham's first started supplying Asda in 2008, The business was founded by Charles Bingham, a popular meat dealer in Sheffield who also sold potted beef. After serving in World War I, Charles built the first Bingham's factory at 154 Western Road, Crookes, where production of his potted beef recipe grew and where the business remains today. Bingham's is now owned by its former general manager, Peter Moon and his wife Stella, who returned the business back to private ownership from Northern Foods in 2007. Under their guidance, demand for Bingham's products, including its premium Potted Beef, Beef Spread and Beef and Tomato Spread, grew so much that it quickly began supplying direct to Asda's depots. The Sheffield Chamber of Commerce member now sells more than 293,000 products each year with the retailer and is aiming to increase the number of product listings with the retailer. It is developing a new range of spreads for the in-store Deli counters. Peter Moon said: -My heart has been in this business for many years and it's a great feeling to be running it with Stella as we approach this amazing milestone. We have a fantastic relationship with Asda, its commitment to providing local suppliers with opportunities and the tools to grow is one of the reasons we're still here today. Lindsay Goldsbrough, Asda's Regional Operations Manager, said: -Asda supports local suppliers and we're always keen give our customers the locally sourced products they want in their local stores. Bingham's prides itself on sticking to the original 100-year old recipes, which have been doing Sheffield proud for so long, and we are excited about the future introduction of a new deli-counter range. News of Bingham's centenary has been recognised by coverage in The Star (http://www.thestar.co.uk/news/business/supermarkrt-sweep-marks-anniversary-1-6254834).