Blades land naming rights deal for John Street Stand

8th August 2014

Sheffield United has secured a two year naming rights deal with award winning luxury homebuilder Duchy Homes for its John Street stand at the Bramall Lane stadium.

Part of the GMI Group, Duchy Homes currently has four executive developments in the South Yorkshire and North Derbyshire area. Announcing the partnership, Sheffield United's Head of Commercial, Paul Reeves, said: -This is another significant commercial partnership for our club and one which brings Duchy Homes, a newly-emerging homebuilder to Bramall Lane. -We are sure that this relationship will create interest in their developments and we are very much looking forward to working with them commercially. Duchy Homes Managing Director Jim Cropper said: -The opportunity to gain further recognition for the Duchy Homes brand was not to be missed. We are delighted to be associated with the Blades and have been impressed with the vision and energy shown by the club. Here's to a long, rewarding and successful relationship for both parties. Leeds-based Duchy Homes was established by Managing Director Jim Cropper in December 2011. It is part of the GMI family of companies one of the UK's leading construction and energy groups. Current developments include Handley Cross Mews, off Cantley Lane, Doncaster; Treeneuk Gardens, Slack Lane, Ashgate, Chesterfield; Park Drive, Sprotbrough, Doncaster and The Orchard, Braithwell, Rotherham The Developments feature small numbers of four and five bedroom detached new homes combining superb quality with innovative design and old fashioned craftsmanship to create a choice of dream homes set in desirable and beautiful locations with every detail meeting the very highest standard.