Blades Partner with New Era

11th February 2021

Sheffield United have partnered with iconic sports and lifestyle brand New Era to launch a bespoke selection of headwear for Blades fans to wear with pride.

Launched in America back in 1920, the brand have become the market leader in sports headwear for teams across the NFL, NBA and are now progressing their partnerships across the Premier League.

The range will see a selection of caps and knits that feature New Era’s iconic 9FORTY and 9FIFTY fits, the colourways incorporate traditional Club tones, plus nods to iconic strips. The drop is exclusive to  SUFC Direct - The Official Online Shop of Sheffield United Football Club

Speaking of the new partnership, Head of Commercial Paul Reeves said “To work with a popular brand such as New Era is another positive step forward for our retail operation, we have worked hard over the last 18 months to develop our retail offer and bring new ranges and fashion that can be worn with pride both inside and outside of Bramall Lane. This is the first of an exclusive headwear selection and we look forward to seeing future collaborations in store”.

Show your support for the Blades with an exclusive piece from the SUFC x New Era collection.

To shop the first drop of SUFC x New Era, click HERE

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