Blades secure further major sponsorship deal

11th July 2016

Sheffield United have today (Thursday 7 July) announced the fourth major sponsorship deal for the forthcoming season through a new commercial partnership with BCEGI Construction (UK) Ltd.

BCEGI (Beijing Construction Engineering Group International), based in Manchester are the new home and away short sponsors for 2016/17. The international property developer and construction company specialises in large strategic projects and major investments. With foundations in China, BCEGI is now focussed on growing its global presence having recently established its UK headquarter at Manchester Airport, Manchester. Recent major projects have included Airport City, Middlewood Locks and St Michael's in Manchester. Paul Reeves, Sheffield United's Head of Commercial, said: "This is another new major commercial partner on board. BCEGI is a global business supporting the Football Club. This is an initial one-year partnership and we look forward to working with them to develop their brand in the UK market."