Blades winning hand with Redtooth

21st June 2012

Redtooth, the UK's leading supplier of entertainment to the licensed trade is joining forces with Sheffield United.

The distinctive Redtooth logo will appear on the Blades new away shirt next season. Redtooth, whose Rotherham-based Managing Director is lifelong Sheffield United fan Martin Green, attracts a huge following by organising and running the UK's largest pub poker league in more than 1,000 venues with 140,000 registered players, which culminates in a national final in Las Vegas where 100 players battle it out to become the UK Pub Poker Champion. Redtooth, now based in Barlborough, North Derbyshire, is also renowned for pub quizzes and recently won the Best Entertainment Business title at the pub industry Oscars' (The Publican Awards), beating off stiff competition from amongst others, the global entertainment giant, Sky TV. Martin, aged 48, originally from Tinsley, Sheffield and a childhood friend of former Blades boss Micky Adams, said: As a Blade since childhood, I am delighted to be supporting my team in this way and, at the same time, further building the awareness of Redtooth. We are really pleased to be on board for United's promotion push for next season, coming at a time when we are about to announce another significant venture in pub and club entertainment with two high profile sporting names, added Martin, who now lives in Moorgate, Rotherham. United Commercial Director Steve Coakley concluded the deal with Redtooth. He said: Having dealt with Martin previously we are looking forward to the opportunity of working with Martin and his team next season. Redtooth have become a very successful business in the last decade and we are delighted to announce this partnership with an organisation having such a terrific reputation. Martin launched his current business as Hemlock Promotions in 1999 from an attic at his parents' home in Ferrars Road, Tinsley. It became Redtooth in 2001, taking up premises in Mowbray Street, Sheffield. The late TV star Jeremy Beadle was a director of the business before his death in 2008. Redtooth employs 20 people at its headquarters in Barlborough and another 20 people across the UK. Its Creative Director is Yorkshire born Tim Smithies, a renowned film-maker and musician. Last season Sheffield-based motor dealer The Gilder Group appeared on the club's away shirts and Sheffield Wednesday's home shirts. Managing director Garry Scotting confirmed that his company will continue to have a commercial partnership with the Blades and continue a shirt sponsorship with the Owls. Mr. Scotting said: We will be continuing to work closely with the Blades putting our support into the club where it will be more visible to our Sheffield-based customers. Steve Coakley added: We have thoroughly enjoyed the relationship which has blossomed with Garry and his team and we look forward to a continued working arrangement with The Gilder Group in the forthcoming season.