Brand Booster Bitesize
3rd February 2014
'Brand Booster Bitesize' Building your personal brand & boosting your business profile Is now the time to build your brand? Are you looking to attract more customers? Build your reputation as the -approachable expert? Become a regular on BBC radio and have a constant flow of articles, features, top tips and personal profiles throughout the local press? In Brand Booster Bitesize, marketing and PR expert Faye Smith of Keep your Fork has pulled together all the techniques and resources she usually uses when providing one to one consultancy with entrepreneurs, into a fantastic value series of six weekly workshops which will boost you and your business right into the public eye.
Part professional development, part action learning set, part support group,ALL BARGAIN, over the six weeks you will become so much more confident in doing your own marketing and PR. The Brand Booster Bitesize programme is empowering, practical, easy to fit into a busy work schedule and affordable. Starting Wednesday 12th February 2014, for the first course this year: 9.00 am for drinks and fruit, 9.15 am start- 11.45 finish so you can get back to work, or stay for 1:1 clinic time with Faye and network until 12.00 at the Prince of Wales, Ecclesall Road South (just at the junction with Carterknowle Road opposite All Saints Church.) WEEK 1:12 Feb Creating your personal and business profile today we will be creating the building blocks of your brand, a long and short version of your life and business story and networking introduction. WEEK 2: 19 Feb Writing a press release and handling the media in this workshop we will analyse how to write a press release or news in brief to gain media attention, look at your potential stories and write your first press release. WEEK 3: 5 Mar Creating a PR plan for press, radio and TV we will be looking at what hooks in your story will get you the most attention and analyzing the 27 ways I have identified I can help you get in front of the local and regional media over the next few months. WEEK 4: 12 Mar Developing a marketing plan PR is only one of four legs your marketing chair needs. Today we will be creating your marketing plan looking at the other three 'legs': electronic marketing including social media, materials from your business cards to displays and face to face networking. WEEK 5: 19 Mar Developing a sales plan and contact strategy in this workshop we will together create an action plan looking at how to maximize sales and your contact strategy. How you are using case studies and testimonials, reviewing your website and exploring video. WEEK 6: 26 Mar Your personal style, image and photos sad but true, people judge us on appearances, never more so than in the harsh light of the media. In this workshop, we'll be looking at how men and women can create a groomed and stylish personal image. This workshop will feature guest speakers from the North's largest independent style and image studio, True Colours Sheffield, with Master image consultant Jane Chapman and top photographer Allie Langham of Chrysalis Photography. Delegates will take away a host of tips and recommendations. If you are ready for your business and brand to be boosted, then contact Faye now at Keep your Fork Email email@example.com Mobile 07985 038265 more details www.keepyourfork.co.uk And your investment in this remarkable package? All this for just £397.Bitesize workshops allow a maximum of 12 attendees to build trust, support and sharing between delegates with maximum trainer interaction. Remember! This is more than just PR Brand Booster is for those who are serious about attracting new clients without all the effort of cold calling, by getting your name out there and building your reputation so customers come to YOU! Because this special, we think unique, package creates templates and resources you can use for years, over and over again, it is a special investment which really could make all the difference to your business- and has for many of our clients. Repetition breeds reputation breeds results. Experts are now saying in this information age where we are constantly bombarded with messages, it takes around twelve repetitions of a message to get a result. How many times are your customers hearing from you? Reading about you? Seeing your name? That's why Brand Booster works. Some of our clients have received tens of thousands of pounds of media coverage from this small investment, some have been paid MORE for their story than they paid for the service! If you are ready for your business and brand to be boosted, contact Faye now at Keep your Fork Email firstname.lastname@example.org Mobile 07985 038265 www.keepyourfork.co.uk -If you're not consciously working on making your brand exactly what you want it to be, then it's probably out there beyond your control, undermining the success you are capable of achieving. International brand expert and author Brenda Bence To secure your place, make payment by BACS transfer: Barclays Sheffield City Branch Account 23205304 Sort code 20-76-89 Keep Your Fork Ltd Or cheques payable to Keep Your Fork Ltd Remittance address 108 Banner Cross Road Sheffield S11 9HR Still deciding? Read about entrepreneurs like you onwww.keepyourfork.co.uk and hear what a few of the first Brand Booster Bitesize graduates had to say -I just wanted to say a huge thank you for all your kindness and amazing support throughout this journey. I enjoyed every class and feel sorry that I had to miss two of them. It was very informative and I am grateful that you have offered me a place to join your group, definitely time well spent! HUGE THANK YOU, I will definitely stay in touch and spread the word about all great things you do to potential customers. Inga Dirziute, Owner Pure on Raw vegan cafÃ©: Daily Mail three page feature interview and photoshoot, BBC Radio Sheffield, Sheffield Star two page feature, Sheffield Star Food two page restaurant review, Sheffield Telegraph Food for Thought, Yorkshire Post Lifestyle feature. -It's awesome! I have already received a message from a broadcast journalist and columnist for Postcode Gazette who are interested in doing something on the business. It's all very exciting- couldn't have done it without your help though Faye, thank you! Kim Shepherd, New Life Nutrition Consultant: Sheffield Star health feature, Sheffield Telegraph holiday feature, Food for Thought, national health blogging sites and forthcoming national features -Thanks again for an inspiring few weeks "brand boosting", your enthusiasm and energy is almost tangible but what impressed me most was how theory was translated into action. Linda Tortensson, Director of Kozi Kidz award-winning worldwide exporter of children's waterproof outdoor clothing: Star Business Monthly feature February 2013 -I'd say my skills and confidence in PR were utterly non-existent before the Bitsesize course, but the benefits I've gained are 10/10 and will grow! The handouts, summaries and challenges were all excellent- you were thoughtful, caring and gave us individual attention with your prompt replies and boundless help, you really are Wonderwoman and have a heart of gold! Sandra Nundy, Essentially Healthy: Star Business Monthly two page feature, Sheffield Telegraph holiday feature -The Keep your Fork Brand Booster has been an inspirational, empowering and practical experience. Faye is enthusiastic, friendly and full of praise, just what I needed! I've learnt loads and feel more confident and inspired to plan and act, making time for one thing rather than trying everything. Thank you Faye! Anne Ashforth White, Owner of Cocoa Wonderland chocolate Emporium: Sheffield Telegraph Food for Thought, Favourite Things and holiday feature, Star Food feature -Faye is an excellent mentor. She is very approachable and easy to work with, talking in terms we can understand. She has given me some invaluable knowledge to take forward with me and help grow my business. Lee Todd, Marketing manager of Merlin Software Ltd: Barnsley Chronicle -Thanks so much for all the support and advice you gave me over the past few weeks as an attendee of your Brandbooster Bitesize programme. I thoroughly enjoyed attending the 6 weekly workshops and learnt such a lot, my high expectations were exceeded. Prior to starting this course I knew that public relations and branding were important, but I didn't have any good contacts and I had no idea where to start when communicating with the press. The workshops I attended have helped me to understand what journalists need so that I can help them whilst helping my business profile. I'd strongly recommend attending this very valuable programme to anyone who is keen to develop their brand. You delivered the course with such warmth, energy and enthusiasm and you really know your stuff. But more than that, you have forged strong relationships with local journalists so you're often their 'go to' person what you know and share is pure gold dust for any business owner. Lisa Read, Founder of Lisa Read Coaching and Olympic Legacy: Star Business Monthly two page feature, Sheffield Telegraph holiday feature, Star charity founder feature, Star award winning coach feature. £397 for the six week course!