Chill Tubs partner with The SEO Works to freeze out the competition

3rd October 2023

Ice bath retailer Chill Tubs have become the third brand from parent company Superior Wellness to select the award-winning services of The SEO Works - this time utilising their SEO expertise to help expand organic reach.

At the forefront of the recent surge in popularity for ice tubs, the team at Chill Tubs have created a state-of-the-art product that has completely reinvented the way that recovery is done. Crafted with meticulous attention to detail, their ‘Original’ Chill Tub is designed to deliver unmatched performance, durability, and style. Its impressive features and luxurious aesthetics redefine the concept of post-workout rejuvenation.

In order to hit the ground running and keep up with the momentum of a fast-moving market, a brand-new website was developed to house the newly established brand. With slick design and powerful branding, the website had everything that Chill Tubs required - but the ability to compete organically within the search results was something that they felt needed specialist attention.

This strong desire to compete and drive growth led Chill Tubs to enquire with Sheffield-based agency The SEO Works, for assistance with their SEO efforts. Impressed by the level of detail and expertise demonstrated throughout the pitch process, the team at Chill Tubs felt that The SEO Works would be the most suitable agency to partner with in order to fulfil their ambitions.

The decision also came off the back of a prolonged period of impressive work on Chill Tubs’ sister companies by the Sheffield-based agency. Having utilised a combination of PPC and SEO for two of their other brands, parent company Superior Wellness decided it would be the perfect move to add another to their portfolio.

Sarah Elphick, Head of Marketing at Superior Wellness said:

“We have a great relationship with The SEO Works and therefore it was an easy decision to choose them for assistance with SEO on our new brand Chill Tubs. The work they have done so far on our other brands Miami Spas and Platinum Spas has been successful for both PPC and SEO.  We look forward to working with the team on Chill Tubs to deliver the results we require and to elevate our brand.”

As the website has only recently been developed, the team will look to adopt an approach that focuses on building authority from the ground up - ensuring that all key fundamentals are implemented along the way.

“We’re over the moon to bring yet another member of the Superior Wellness family onboard! It is a relationship that has so far been extremely positive for both parties and to see them expand even further is really great to see. With the sudden rise in popularity of ice baths, we really do believe that there are a lot of opportunities to be taken here for Chill Tubs. Utilising our tried and tested collaborative approach, we truly believe that we are the right agency to help deliver results for Chill Tubs and it is a challenge we can’t wait to get started on!”

said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Health & Wellness sector, including fourfive CBD, SimplyMeds Online Pharmacy, Weldricks and CBD Embrace.

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