Coffee Cup Pledge Delivers
13th November 2018
Branded merchandise specialists Steel City are celebrating the success of their recent campaign to reduce the amount of disposable cups being sent to landfill.
54 coffee lovers took the pledge to go 30 days disposable cup free - using only a Steel City travel mug. Collectively approximately 510 disposable cups were saved from going to landfill and £146.85 was saved in discounts at the coffee shops visited. -We genuinely feel like the campaign has made a difference not only in reducing disposable cups going to landfill but also to people's attitudes about purchasing a coffee in a disposable cup. says marketing executive Jennifer Burton. -Many of the participants we spoke to after the pledge commented that by having a travel mug, they actually had more coffees from home or the office rather than going to a coffee shop or cafÃ©, saving them time and money. MD James Biggin continues, -We received some great interactions and social media engagement from the campaign, proving that there is a genuine interest in sustainability and helping the environment. "The branded travel mug is just one way to promote not only a company's brand but also their ethos and message too. As a special thank you to everyone who got involved in the Coffee Cup Pledge, Steel City are matching the £146.85 of discounts saved, rounding it up to £150 and donating to two local charities - The Children's Hospital Charity and Refurnish, a charity which salvages and reuses furniture rather than it going to landfill.