Effat University heads into sixth year with agency partner The SEO Works

3rd September 2024

After yet another year of impressive results, leading private university Effat has decided to further extend its partnership with award-winning digital agency The SEO Works.

Established as a university in 2009, Effat became the first private non-profit female university in the Kingdom of Saudi Arabia. Their pioneering excellence has allowed them to attract some of the best international faculties, that deliver a range of high-quality courses to their students. The expertise boasted by Effat positions them as a true market leader within their own right.

The story began in 2018 when the team at Effat approached the Sheffield-based agency for assistance with improving their organic visibility levels. In the 6 years since, they’ve carried out several different expert-led strategies, all with one common goal of edging Effat closer to their long-term growth goals.

In-depth audits of the site identified two key areas for focus - the website’s backlink profile, and its topical authority. The following years have involved in-depth campaigns aimed at improving these areas as a priority. Gaining strong, relevant backlinks to the site and expanding and improving its content to develop authority and improve organic visibility. 

The subsequent results were exactly what Effat was aiming to achieve, and more. Some headline results generated during the well-executed campaigns include a number of high-quality backlinks from relevant sources, healthy rank increases for high-intent keywords and strong improvements in brand awareness.

As results continue to come in, the expert SEO team will look to follow a similar tried and tested approach. The future work will be heavily focused on the further expansion of their backlink profile, as well as continual additions of rich, targeted content to their blog.

Alex Hill, Sales Director of The SEO Works said

“Effat University has been a long-standing client of ours and has been an absolute pleasure to work with. Our team are extremely happy with the results that they have achieved over the last few years and are confident that these positive results will continue to flourish as our relationship continues to grow. As we enter yet another year as their agency partner, we will continue to provide them with the best service possible and build upon the amazing results we’ve had so far!”