Fletchers Appoints Chara as New Foodservice Marketing Manager

12th June 2014

Fletchers Group of Bakeries has appointed a new Marketing Manager, to help drive the growth of its high performing Foodservice brand, Kara.

Chara Pantazi, former Brand Executive at Whyte & Mackay Ltd, will be responsible for marketing the Kara product range to wholesale and foodservice markets across the UK, following a successful tenure at the renowned Scottish whisky company as Brand Executive. Foodservice is Fletchers Group of bakeries' fastest growing market sector, with sales growth exceeding more than forty per cent over the past three years, supported by an innovative approach to NPD and its attention to quality and customer service. Chara said: -This is a great opportunity for me to join a fast growing brand and a market leader in the foodservice sector. -Working for Fletchers on the Kara brand offers a great chance to really drive the next stage in the development of this brand and to capitalise on what is already a very strong market position for the company. -I will initially be working to promote exciting new product ranges and securing market presence in identified target areas. The brand's innovation covers a broad range of frozen bakery goods, including gourmet buns and rolls range to satisfy market demand for premium products, the classic Kara floured bap, doughballs and a wide range of sweet bakery products and deserts ranging from pain au chocolate to filled muffins, cupcakes, scones and teacakes. Chara Pantazi graduated from The University of Glasgow with an MSc in International Business & Entrepreneurship in 2011. Fletchers Group of Bakeries is headquartered in Sheffield and has its Kara base in Manchester and a further unit for its Grain D'or facility in London. For more information on Kara products visit www.karafs.co.uk