Forme Bikes partners with The SEO Works to take their search visibility to the next level.

3rd August 2022

The multi-award-winning digital agency The SEO Works have been chosen to lead the SEO strategy for specialist UK bike manufacturer Forme Bikes.

The Derbyshire-based brand has a broad multi-category range from children's bikes through to full-suspension electric mountain bikes, all designed with the vision to encourage everyone to get out and ride more.


Forme sells its bikes through a carefully selected network of independent bike dealers and is investing in a range of new support initiatives to assist their dealers, including driving web traffic to their dealer locator to direct consumers into stores.


Following the investment from Forme Bikes into a brand new website, they approached The SEO Works to assist them in making this brand new platform even more visible to the online community. The award-winning team carried out an extensive audit and identified that although the website had a fantastic user experience and a slick design, there were crucial areas of SEO technical compliance that needed improvement.


Following the detailed audit and competitive pitch process, it was clear that the agency was the right choice to ensure the website’s full compliance, and take its search visibility to the next level. Encouraged by the technical expertise and proven track record of The SEO Works, Forme bikes appointed the Sheffield-based agency as their chosen SEO partner. 


On the decision to appoint, Lee Flanaghan (Head of Brand and Communications) added:

“The team at The SEO Works felt like the obvious choice, not only local to us but with a real pedigree in delivering commercially successful eCommerce SEO campaigns for many sports and equipment bands. They met our brief perfectly and showed a real desire to work with us.”


As well as focusing on the technical SEO compliance of the website, the award-winning team will refocus and optimise the content on the site constantly keeping in mind the need to ensure that lucrative keywords are targeted - all helping to contribute towards the end goal of improving search visibility for Forme Bikes.


“The opportunity to lead a strategy for a company like Forme Bikes is incredibly exciting for us here at The SEO Works. As cycling is a passion of mine and many colleagues, it’s great to work with a company that creates such amazing bikes and also helps to support the local cycling community at the same time. We believe that by appointing us and allowing our award-winning SEO team to lead this strategy, we can deliver exceptional results that Forme Bikes expect from us.” said Alex Hill, Sales Director of The SEO Works.


The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the sporting and outdoors sector, including Rideminded, Rab, Lowe Alpine, All Rounder Cricket and Towsure.

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