Freeths advises the shareholders of Pet Treats Wholesale Limited

5th September 2024

National law firm Freeths has acted for the shareholders of Pet Treats Wholesale Limited (based in Staffordshire, England) on the sale of the entire share capital in the Company to the Swedish group, The Nutriment Company.

Pet Treats Wholesale is among the leaders in natural dog treats and chews in the United Kingdom. The Company offers more than 150 products including grain-free and natural offerings.

Pet Treats Wholesale has been a supplier to The Nutrient Company for many years.  It was a logical move for the companies to join forces and help bring the exceptional product quality and customer service of Pet Treats Wholesale to a broader range of customers via The Nutriment Company – both in the UK and across mainland Europe.

The Freeths legal team was led by Corporate Partner Ania Vernon supported by Managing Associate Kerry Jimenez, Senior Associate Christian Davies, Associate Lottie Beange and Legal Assistant Natasha Manifold.

Ania Vernon said: 

"It has been a real pleasure working with Louis and the team these past few months, and we’re really excited to see Pet Treats Wholesale look to capitalise on the quality of its amazing products and expand its customer base as it continues on its growth journey with The Nutriment Company."

Commenting on the deal, Louis Jolivet from Pet Treats Wholesale, added: 

"We are thrilled to join The Nutriment Company and look forward to working with the entire team as they continue their impressive journey. As a key treats and chews manufacturer within the group, we see this as a significant opportunity to scale our operations, enhance our product offerings, and share our expertise with the team. It was an absolute pleasure collaborating with Ania and the entire team at Freeths. Their dedication and commitment were exceptional, working tirelessly to secure the best possible outcome for us. They left no stone unturned and remained available around the clock to ensure everything crossed the finish line smoothly. We are incredibly grateful to everyone involved, and we hope to have the opportunity to work together again in the future!"

The Nutriment Company is headquartered in Stockholm, Sweden and is majority-owned by the private equity firm Axcel. With more than ten strong brands that are popular across the continent, The Nutriment Company has been Europe's leading supplier of natural premium pet food for conscious pet owners for more than ten years.