From Mining Coal to Mining Data - How Local Businesses are Shaping the Future of UK Manufacturing

2nd April 2025

We’re proud to call Sheffield home and play a leading role in helping to promote the region and its innovative businesses. But what really excites us is the future.

South Yorkshire is reinventing itself as a hub for advanced manufacturing and technology and, here at Altitude, we’re helping the world wake up to possibilities.

Last year we started working with Aquis-listed IntelliAM – a fast-growing tech company delivering digital and manufacturing transformation to food giants, Muller, Mars, ADM, Weetabix, Hovis and Diageo to name a few.

IntelliAM’s HQ is on a former colliery site in Dinnington. A site that once mined coal and powered industry is now mining data through AI. The data is powering manufacturing, increasing productivity and unlocking transformational change.

The mining parallels are fascinating and a clear demonstration of just how far South Yorkshire has evolved in the past 40 years. 

With the region at the forefront of advanced manufacturing and AI, companies like IntelliAM are playing a vital role in shaping the future of UK manufacturing. 

As a PR agency specialising in manufacturing, renewables, and tech, we’re passionately explaining how industrial heritage and high-tech innovation can go hand in hand. Journalists are loving this story and we’re enjoying telling it.

We’re also delving deep into the world of AI and machine learning, sharing thought-provoking articles on the opportunities, challenges, and myths surrounding this technology.

The fourth industrial revolution is being powered by big data, analytics, and smart automation and this is just the start.

Together, with clients, we’re redefining Industry 4.0 and putting South Yorkshire on the map once more as an industrial powerhouse. 

To find out how Altitude can support your business’s growth, get in touch. 

info@altitudepr.co.uk
0114 252 1172