Helping Harris Lead the Way

9th July 2014

Product design and prototyping consultancy AME Group were recently involved in designing and developing the No Loss 3G paint brush for LG Harris, one of Europe's largest and best known manufacturers of paint brushes and decorating tools.

AME were briefed to create a brush that built on the reputation of the 'No Loss' brand originally introduced in 1992, whilst reflecting the improved painting performance of the new synthetic filament. AME created a brush with an ergonomic shaped handle for more accurate finishing and improved comfort, echoing the filament's enhancements in paint pick up and smooth, even layoff. The brush's aesthetics were developed to reflect a more contemporary appearance whilst echoing the heritage of its predecessors and building on the brands reputation. It was also of high importance to create a design which differentiated itself from competitor products. Using AME's unique product design process ensured that the transition from concept to production was as low risk as possible. AME were able help Harris minimize the associated costs of bringing a product to market whilst ensuring it was done within a limited timeframe. Harris also utilized AME's in house prototyping facility to produce low volume batches of the brushes for consumer and retailer's assessment. This meant Harris could present production quality brushes prior to committing to the high capital cost of volume production. It also gave them the confidence to bring the product to market at a later date. LG Harris has been using AME's product design services to development many of their new products since 2006. This has enabled Harris to continue to lead the decorating sector with a wide range of value and quality products available in multiple outlets across the globe. AME are a Product Design and Rapid Prototyping Consultancy based in Dinnington, Sheffield. Our experienced design team and rapid prototyping services have the capability to be involved at every stage of the product development process across a wide range of industry sectors. If you think we may be able to help in the design or development of your products then please get in touch. info@ame-group.co.uk www.ame-group.co.uk www.harrisbrushes.com

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