Home Living Group Fires Up Triple Partnership with The SEO Works

1st May 2025

Home Living Group (HLG), a group of luxury brands, has partnered with The SEO Works, an award-winning digital agency, to boost SEO and drive sales for three of their websites.

Home Living Group, based in West London, has five home development and lifestyle brands under the group name, plus a brand-new outdoor retail store launching soon in Buckinghamshire. They expertly craft bespoke designs to fit their customers’ spaces – seamlessly from indoor to outdoor and vice-versa!

For HLG, growing brand awareness and organic traffic was top of the agenda – for the two main kitchen brands, Alfresco Kitchens and Pronorm Kitchen Design, and also the new store for the sister brand, Fired Up BBQ Supply Co.

However, they also understood that they did not have the internal resources for the necessary website optimisations.  During the subsequent search for an SEO agency, they were impressed by the expertise and market knowledge of Sheffield-based agency The SEO Works.

In fact, they were so impressed with The SEO Works during the signing of the first website that they quickly signed off on The SEO Works taking on two more of the group's websites - an impressive triple-site signing!

The SEO Works will first prioritise the launch of the new store and how they can encourage customers to visit it, as that is the most time-sensitive aspect of the campaign. It will focus on two goals: building awareness of the new store and driving traffic to the site, even after the store has launched.

With this being said, they will still work on all three sites simultaneously. The team will manage resources to switch focus to the research and SEO optimisation of the second and third HLG sites as required to help build the brands holistically - including increasing site authority and organic rankings over time. The hope is that this combined strategy will drive sales and increase revenue across the group as a whole.

Sinead Turnbull, Director at Home Living Group said,

“There were two main reasons for me choosing The SEO Works. The first was how much of my time would be taken up to get set up and the ongoing management. I am very time poor, and Tom assured me that the team would only need an hour or so of my time to get the process rolling for each brand, and that was exactly what happened.

“The second was the detail in the proposals that had been very thoroughly put together (over and above what I was expecting), and Tom gave me the confidence that “we’ve got this, you’re in safe hands”, which is exactly what I was looking for in a partner.”

Alex Hill, Sales Director at The SEO Works, said,

“We are honoured that Home Living Group trusts us with the SEO for three of their websites! We understood their needs and the time sensitivity of the campaign, and therefore we wanted to crack on as soon as possible. Working across three of their sites is an incredibly exciting opportunity for our SEO team, so we can’t wait to see where this triple-whammy goes.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the home and kitchenware sector, such as Kitchen Makeovers, House of Oak and Sleep Organic.