How CRM can help small and medium charities grow

21st July 2015

Introduction   Most people associate Customer Relationship Management (CRM) with Companies rather than Charities and not-for-profit's (NFP).

The challenges now facing the Third Sector has made organisations take a more business-like approach to managing relationships with their stakeholders. Third Sector organisations are now looking to CRM best practice so they can: Improve internal communications so all staff can make quicker and better decisions Improve external communications to engage and retain sponsors, donors and volunteers Better understand who donates, how much they donate, when they donate and why they donate Work more efficiently by automating repetitive tasks and procedures Arkom How CRM can help small and medium charities grow for further information and to book on the event.

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