How to get free publicity in the media

19th August 2012

  Description How to exploit FREE publicity to drive lots more new customers to your door.

Gain insider knowledge from Kate Betts, an experienced journalist and PR professional, who will give you invaluable tips on how to use the local and regional media to promote your business for free. You will find out how local media works, learn how to write a press release that will actually get published, and how to organise a successful press event. Aimed At Anyone who wants to raise their profile in the media and work with local newspapers, radio and TV to promote their business.   Main Points How local media works and how to use it to your advantage Practical hints and tips from a media "insider" How to write a press release and get your story used by the media How to organise a successful press event and influence people Kate Betts has been a journalist for more than 20 years; working with newspapers, TV, radio and in PR. Kate now helps companies to raise their profile with the local media and handle difficult and sensitive situations. Working as a freelance reporter for BBC Radio 4 and teaching Journalism at the University of Sheffield, Kate's wealth of expertise is a priceless tool for your business.   Organisers: Business Link Yorkshire Telephone: 08456 048 048

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