How to increase sells with the help of packaging design?

14th March 2023

Famous American marketer Jack Trout asserts that a product’s packaging is as important as the product itself and sometimes it’s even more essential.

It's hard to disagree with him because a customer firstly notices a packaging and only then the product. The competition among manufacturers is intense, so companies need unique and attractive packaging design in order to emphasize their products.

Things we should keep in mind when preparing to design
In this article we will talk about packaging, as it should attract the attention of customers and encourage them to buy. Before ordering a packaging design, you need to know the material (glass, cardboard, plastic, etc.) and the shape (round, square, rectangular, etc.). Also, packaging design is not possible without an analysis of the target audience, this will help choose the right colour scheme and appropriate images.

It is important that the design should match the corporate identity of the company, e.g. a specific font or colour scheme should be used. It is also important to keep the company logo in mind, as some customers are used to trusting certain brands. If you don't have your own corporate identity, it is advisable to start developing one. It will form the basis of your product packaging design.

Corporate identity design is an important step in the development of every company. It is also a way of differentiating yourself from your competitors, highlighting your brand and product amongst others and protecting your product from copying. 

Packaging design trends

1. Minimalism
Catchy images fade into the background, they quickly bore the eyes of shoppers and attract less attention. Although soft colour shades with few images are indeed popular. 

2. Transparent packaging
When it comes to food, many customers choose products that can be seen through the packaging. This could be translucent packaging or glass containers through which the customer can see the product. Or you can opt for a more creative way, as Italian pasta brand Pietro Gala has done.

3. Eco-friendly
Environmentally friendly materials are becoming increasingly popular as they can be recycled or decompose quickly without harming the environment. Such materials include paper or cardboard, cotton and linen fabrics, glass, biodegradable materials with similar labels. Food and organic cosmetics brands typically use such materials. For example, the world-famous brand The Cheeky Panda produces only bamboo products and packs them accordingly.

Packaging design: key points

If you want the packaging of your product to be stylish, modern and attractive to your target audience, you should turn to professional designers. All you need to do is to voice your idea and entrust the work to the experts. We always help our clients with defining the target audience, developing the corporate identity and logo, and preparing a 3D presentation of the future packaging design so that the client can see the result.

Packaging must fulfil these requirements: 

1. It must be functional. Its main purpose is to preserve the product. Therefore it must be made of materials that can withstand transport and are difficult to tear.
2. A reflection of corporate identity. We have already mentioned the importance of corporate identity. You must develop your corporate identity in order for your product to be associated with your brand.
3. Attracting customers. Emotion is a very important factor in purchasing. More than 50 of purchases are made emotionally! If the packaging of your product catches the eye, they are more likely to buy it.

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