International Fmcg Distributor Adds Alcohol To Growing Range Of Products

30th April 2018

Sheffield based FMCG wholesaler Pricecheck now has the ability to buy, store and distribute alcohol in the UK and EU.

The company acquired the necessary licensing to purchase and distribute alcohol in September 2017. The ability to move into the alcohol market was boosted by exceptional growth in recent years and a commitment to invest in new categories, in order to offer a one-stop shop for customers. In autumn 2017, as part of Pricecheck's commitment to expansion, work began on a new mezzanine floor at their purpose built warehouse and head office. This investment has enabled increased efficiencies when processing orders in and out of the warehouse. The company also expanded into additional satellite warehouse facilities in Sheffield which added a further 40,000 square feet of storage capacity. The business now boasts a total of 170,000 square feet and the extra space has enabled Pricecheck to increase stock levels of new categories, including alcohol. Commenting on the introduction of an alcohol category, Business Development Director, Chris Roberts said: -This is a strategic move for the business, we have traditionally been known for supplying branded toiletries and other household consumer goods, however, we want to ensure we offer a broad range of brands and product categories. We successfully introduced branded food and drink in 2016, and alcohol is a natural development of these categories. With our additional warehouse space we can now offer an even wider range of products and brands. Pricecheck already stocks lines such as VK, Stella Artois and Guinness, with plans to supply further brands in the coming months. The business has grown by 33% in the last year to record a £73m turnover and aims to reach £200m by 2025.