Invitation to Participate in a Research Project

3rd June 2020

An invitation to all based manufacturer SME exports. Please take the times to participate in this research project investigating the adoption of servitization business models by UK manufacturing SME-exporters.

Dear Manufacturing SME Exporters,

As a Senior Lecturer and Researcher at Sheffield Hallam University, I am undertaking a research study within the Yorkshire region with a focus on Manufacturing SME Exporters.

The research study will increase our understanding of Servitization (Adding Services to products to gain a competitive Edge) Business Models within the UK Manufacturing SME-Exporter community. As you may know, the UK government is keen for SMEs to increase their export business.

The interview with each participant will take around 60 minutes and will be semi-structured and informal nature. Due to coronavirus, it will be conducted online via Zoom or another online video conferencing facility that is suitable for you. I am trying to capture your thoughts and insights and any responses to the questions will be kept confidential.

I will be more than happy to share with you the research outcomes.

Please do contact me if you would like to participate.

My contact details are:

Email: a.majid@shu.ac.uk
Tel: 0114 225 6665

Best Regards

Asif Majid
Senior Lecturer & Researcher – Strategic Management, Enterprise and Innovation
College of Business, Technology and Engineering
Sheffield Hallam University


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