Irwin Mitchell Targets Peake Performance With Top Marketing Appointment

2nd October 2014

Brand expert eyes innovation as he joins leading law firm LEADING national law firm Irwin Mitchell has confirmed the appointment of well-known marketing expert Kevin Peake as it continues to drive forward its strategic growth plans.

Peake, who has been recognised regularly as a leading marketing figure during a career with a number of leading brands and has joined as Sales and Marketing Director, said he was excited at the scale of the opportunity ahead within the legal sector. His appointment is the latest senior hire in Irwin Mitchell's ongoing recruitment programme which has seen 11 appointments at Partner-level across the business's legal and support teams since the start of May 2014. Peake, who has worked for major brands such as npower, Aviva and Abbey National during a highly successful career, will be tasked with ensuring Irwin Mitchell remains at the forefront of the developing legal sector and continues to meet the changing demands of both business and private clients. Confirming the appointment, Irwin Mitchell Group Chief Executive Andrew Tucker said: -This is a very important appointment for us and I am delighted that Kevin has agreed to join us. -He brings with him a wealth of business, consumer and corporate marketing experience at a senior level which will help us to continue to grow our business, develop new ways to give our clients the service and expertise they want from us and to ensure Irwin Mitchell is recognised by businesses and consumers alike as a genuine leader in legal services. Kevin Peake said: -I am genuinely excited by the scale of the opportunity in this role to create Irwin Mitchell as a household name for legal services and am looking forward to helping it achieve its strategic ambitions. -I believe marketing has a key role to play in developing the momentum behind a business and in ensuring we are constantly generating new ideas and innovating to keep existing clients happy and to ensure we attract new ones as well, in both business and consumer markets. -This is an exciting time to be joining the legal industry and it is clear that Irwin Mitchell has a leading position in the sector, which we can build on still further. Peake's previous experience has included award-winning TV campaigns including the Wallace and Gromit adverts for npower and sponsorship for the England cricket team, again with the energy firm, as well as in product development across a range of sectors. He joins Irwin Mitchell from financial services firm Clifton Asset Management, where he pioneered a new alternative business funding portal for SME businesses which was championed by Chancellor George Osborne and also worked in areas such as business pensions, start-up funding and high net worth clients. Irwin Mitchell recently announced continued growth in income after a year of significant investment including the opening of two new regional offices in Southampton and Cambridge, its continued high-level recruitment campaign and in a multi-media marketing campaign.