Is what you’re selling no longer valued by your customers and prospects?
12th May 2020
Your marketing to this point has been very deliberate and purposeful. You’ve been building value into every avenue of your marketing and customers have been responding positively buying your products and services.
So what is it about this current environment that’s making you give your value away for free?
Is what you’re selling no longer valued by your customers and prospects? Has this period of uncertainty demoted your purpose and the value you create to the lower divisions? Are you ready to allow all that you’ve achieved to be discounted by following a trend.
Come on please tell me why have you chosen to join the rank and file by discounting all you hold dear?
Your selling messages and strategy
We know that your strategy works, you marketing is aligned to your strategy and your selling messages are spot on because they are reaching your target market or your ideal clients.
If you changed your strategy and you’ve restructured your business model then well done. There is nothing wrong in creating value through discounting if you have a purpose and destination design in it.
The reality is if you’ve taken the sheep approach and followed the crowd you’ve probably got very misaligned marketing messages and sales messages today.