Is what you’re selling no longer valued by your customers and prospects?

12th May 2020

Your marketing to this point has been very deliberate and purposeful. You’ve been building value into every avenue of your marketing and customers have been responding positively buying your products and services.

So what is it about this current environment that’s making you give your value away for free?

Is what you’re selling no longer valued by your customers and prospects? Has this period of uncertainty demoted your purpose and the value you create to the lower divisions? Are you ready to allow all that you’ve achieved to be discounted by following a trend.

Come on please tell me why have you chosen to join the rank and file by discounting all you hold dear?

Your selling messages and strategy

We know that your strategy works, you marketing is aligned to your strategy and your selling messages are spot on because they are reaching your target market or your ideal clients.

If you changed your strategy and you’ve restructured your business model then well done. There is nothing wrong in creating value through discounting if you have a purpose and destination design in it.

The reality is if you’ve taken the sheep approach and followed the crowd you’ve probably got very misaligned marketing messages and sales messages today.

Read more via The Sales Mindset Coach 

You might also be interested in

Construction set to start on new Day Case Surgery and Imaging Centre at Harrogate District Hospital

Thu 6th February 2025

Working with Morgan Sindall Construction, Race Cottam Associates is delighted to continue our involvement in the new Day Case Surgery and Imaging Centre at Harrogate District Hospital.

Firms Face Increasing Cyber Security Risk

Wed 5th February 2025

The British Chambers of Commerce (BCC) is warning that businesses face increased cyber security risks without stronger engagement with government.

Exciting Updates to First Intuition’s Level 4 Apprenticeship Programmes – Making Accountancy Accessible

Wed 5th February 2025

Following the ESFA’s announcement to introduce a new standard for the Level 4 Apprenticeship Programme, First Intuition Yorkshire and Humber have made some welcome updates to our Level 4 programmes, making them more accessible than ever.

The SEO Works was Plan A for PlanBee

Tue 4th February 2025

Online teaching resource provider, PlanBee, has partnered with The SEO Works to boost their SEO and fly away from the competition.