KTN Entrepreneurs forum; The Importance of Brand Personality (Bring a guest night)
21st July 2015
Today the world is smaller than ever.
It's no longer good to be global it's a given. We crave human interaction, not computers & automated messages. We all need to deliver great products/service, plus the added incentive of a brand the consumer can really love. This month we're excited to hand the reigns over to the guys at Side by Side, a Sheffield based branding studio who create intelligent, crafted identities for companies across the UK. Their talk will explore how to find the personality of your brand, then how to flaunt it. They'll talk about how appealing to everyone, will appeal to no-one. And how a great brand personality will allow you to compete on more than cost. Instead of our usual table talks, Side by side will be running a creative workshop that will allow you to take home some inspiration, and the tools needed to push your brand further. NEW VENUE Remember we're moving venue, we don't want any of you wandering into Eten looking for free wine! We're moving a little bit further up the road to Bloo 88 on West Street (opposite Tesco), this place is great and even better they specialise in amazing pizza's and cocktails (menu spoiler). BRING A GUEST NIGHT We get a mix of new faces and meet-up regulars every month, but we wanted to open this up to you guys and ask you to bring a guest to the next session. Have a think about someone you know who would benefit from the event, and invite them to come along as your plus 1 :) EVENT PROGRAMME 6.00pm Drinks reception 6:30pm Warm welcome from Freshly Squeezed 6:40pm Talk from the team at Side by Side 7.00pm Brand Personality Workshop 8.00pm Networking hour Stay and enjoy another glass of wine and continue with those engaging conversations WHAT PEOPLE SAY ABOUT THE EVENT Thanks to Freshly Squeezed and KTN for a great event in Sheffield. Had a great time meeting new people, hopefully people I can develop professional relationships with. I have attended a few business networkers in the UK. Yesterday's was definitely the most fun one of them all. Lee Hodson, VizRED Thank you for a very well organised event. I thoroughly cherished being part of the activities and coming across such enterprising folks. Time was used well and the hosts were very articulate and enthusiastic, all this factored into the very creative theme for the evening which in turn oriented participants towards an open, ingenious and constructive platform for discussion. Kunal Sharma, HSBC LET'S STAY CONNECTED To stay connected in between the meetups join our LinkedIn group, go to https://www.linkedin.com/grp/home?gid=8289829 HOW TO BOOK To register your place at the event email firstname.lastname@example.org