Local producers win drinks contracts at new hotel
4th August 2017
Two local drinks producers are unveiling new products and developments at the launch of Sheffield's newest hotel.
Residents at the Jonas Hotel in Endcliffe, the first accommodation developed by a UK university to house students and visitors to the city under one roof, can sip on all-natural fruit-infused waters developed by brand PHROOTI, which is run by former University of Sheffield student turned entrepreneur, Jerome Jacobs. They will also be the first customers to taste loose tea brought into the city by Cafeology, Sheffield's artisan coffee specialist, and the brand's Sheffield-roasted beans. Jonas Hotel is owned by The University Of Sheffield and follows the' buy local, support local' ethos of its commercial arm UNICUS, which runs Halifax Hall Hotel, Inox Dine restaurant and numerous campus bars and restaurants. Cafeology, which launched in 2003 and employs 14, now has its own roastery and national distribution site at Meadowhall. Head of Coffee and certified roaster Steve Hampshire is running Roastology fresh from a field trip to Indonesia and Bali as part of his ongoing coffee education. It has also now linked up with leading Manchester tea specialists Brew Tea and acts as their distributor. Said MD Byan Unkles: -We have been supplying Halifax Hall since it opened in 2013, created a bespoke coffee blend for the hotel and have just signed a three-year agreement to supply UNICUS across all its Sheffield sites. -Both of our new developments are being introduced at the launch of Jonas. PHROOTI will be supplying Jonas with bottled fruit waters in three flavours. Says founder Jerome: --As a graduate of the university who lived in the Endcliffe Village, it is an honour to be serving The Jonas. Just dropping off the stock filled me with nostalgia and made me realise how far our business has come since the university's enterprise teams helped us get it off the ground in 2014. -Our drinks are made from real fruit and fresh British spring water, are very low in sugars and have no added sugar or sweeteners. PHROOTI's first product range, launched in 2015, was a tastier alternative to fruit tea but the team are now focused on tackling the sugary drinks market. Milk from Our Cow Molly, at Dungworth, is also on the menu at Jonas. UNICUS made an exclusive deal with the company in 2012 for milk to all 19 of the university's cafes. It enabled the milk and ice cream producer to build a new £500,000 dairy and increase maximum weekly output from 8,000 to 40,000 litres. It was as the first time a university has worked directly with a farmer as supplier and has since inspired other universities to adopt similar models. The Jonas Hotel opens on August 14 after a £2 million transformation of former 90s student block Jonas Court. Said Andy Flowers, general manager at Jonas: -Ethical and sustainable procurement is a key concern for our university; where and how we source our food and drink is an integral part of that and we are very pleased to be showcasing some firsts from local producers at a hotel which is also a real first.