Monmouthshire Building Society banks its SEO campaign with The SEO Works

30th September 2025

Monmouthshire Building Society banks its SEO campaign with The SEO Works

Monmouthshire Building Society, based in and around Wales, have joined with The SEO Works, an award-winning digital agency in Sheffield, for assistance with their SEO campaign.

Monmouthshire Building Society (MonBS), established in 1869, is a financial services provider headquartered in Newport, offering mortgages and savings accounts to over 70,000 members.

As part of an ongoing  ‘digital transformation’ programme within the company, MonBS spent time developing a new app, migrating their website and enhancing UX.  To maximise the impact of these improvements and ensure valuable information reached customers effectively, the Society partnered with The SEO Works to strengthen their SEO strategy.

The Society hope the partnership with The SEO Works will increase visibility on existing B2C services, including mortgages and customer savings. MonBS wish to promote their services without being entirely ‘rate-driven’ and, instead, they aim to focus on their other USPs.

The SEO campaign will aim to position them as a professional, customer-first and self-service lead building society.

Alongside the B2C services, another core part of the ‘digital transformation’ is the relaunch of their new B2B business savings accounts. This blank slate is an ideal opportunity for the team at The SEO Works to plan and set in motion the campaign. The team can strategically plan the best approach and complete in-depth audits and analysis, integrating great on-page and off-page SEO practices from the start.

Peter Johnson, Senior Digital Marketing Partner and MonBS, said, ‘“We’re excited to be partnering with The SEO Works to enhance our online presence and connect with even more people in our communities. Their expertise will help us engage with both new and existing customers, share the benefits of our products and services, and achieve our ambitious digital goals for the future.”

Alex Hill, Sales Director at The SEO Works, added, ‘We’re really looking forward to getting started on this collaboration with Monmouthshire Building Society. Being given the chance to work with them on both existing and new projects is incredibly exciting, and we hope to see excellent results from this partnership in the coming months.’

The SEO Works have worked with other banking and investment companies, including Payset and Invest In Goal.