Naturewall appoints The SEO Works to lead them to international search success

1st September 2022

Sheffield-based agency, The SEO Works, have been selected to take Naturewall’s SEO approach to a new level.

Founded in 2018, Naturewall has since then grown to become one of the main entities in the UK that manufacture and supply sustainable wall coverings. A wide range of products allow them to separate themselves from competitors, including the SlatWall which is handcrafted in the UK and made completely exclusive to Naturewall. 

Following Naturewall’s UK success, they have decided to begin expansion into the international market. This involved investing in a new website which migrated their domain to a .com site. Following the migration, the performance of the website within search engines began to suffer.

This led them to approach the award-winning SEO agency, in order to assist them in making this new domain more visible to their freshly established international audience.

On the decision to appoint The SEO Works, Esme Westmoreland, Head of Marketing at Naturewall said “Off the back of our investment of a new .com website, and upgrading to Shopify Plus, we want to bolster our organic positioning and found SEO Works to be the best agency to grasp an understanding of the business and strategy moving forward.

They provided the most informative audit of the initial problems and we’re looking forward to working with the team to position Naturewall as the market leader of decorative wall panels in the UK, and internationally.”

To make this ambition of international expansion a reality, the award-winning SEO team were required to carry out an in-depth website audit. The results identified a number of issues that needed addressing to ensure compliance of the site which in turn would improve visibility. 

As there was lost ground to make up, The SEO Works will look to take a two phased approach. Firstly making up any ground that was lost previously whilst building a strong foundation, and secondly pushing on and taking national and global visibility to the next level.

“Working with a company like Naturewall who are attempting to break into international markets is always a great opportunity for us here, as our team has the expertise and knowledge to achieve this for them. It’s always good to be involved with companies who  remain true to their values like Naturewall do, as we feel this also reflects us as a business” said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the furniture and homeware sector, including Big Furniture Warehouse, House of Oak, Fabulous Furniture and Calitek.

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