Office-workers stage charity Picnic Week lunch - on the office lawn

21st June 2016

Parks saw an onslaught of hamper-carrying hoards during National Picnic Week last week.

It was a great excuse to sandwich in some al fresco dining, but one Sheffield firm celebrated the event without even having to set foot out of the office. The team at Steel City Marketing has its very own patch of green indoors. The company converted a disused former printing workshop on New Street in the city's Cathedral Quarter into contemporary urban offices and moved in during March. Stripped-back beams and brickwork are complemented by a fake lawn floor. They used it as the location for a Teddy Bear's Picnic in aid of Sheffield Children's Hospital, for whom the merchandising specialists have raised £3,000 since 2014. -The indoor green-space running right through our offices was the perfect setting for a Steel City charity picnic, said Jenni Burton, marketing executive Jenni Burton at the company founded in 1980 by current MD James Biggin's father and a business partner. -At lunchtime we set out deckchairs, plundered our huge summer collection of branded picnic merchandising essentials and staff brought hand-made picnic treats and teddy bears." Sheffield Children's Hospital's mascot Theo the bear was star guest, Steel City clients made donations for their lunch and enjoyed indoor games of Frisbee, Jenga and Piñata.