Ogilvie Fleet utilises resosponsive design to place company website at the cutting-edge

6th February 2014

Multi award-winning and fast-growing Ogilvie Fleet has once again shown itself to be at the cutting-edge of the UK fleet industry with the unveiling of an all-new website.

Ogilvie Fleet, which has seen its fleet expand to almost 11,000 company cars and vans, believes the new website, which can be accessed at www.ogilvie-fleet.co.uk, is one of the first in the contract hire and leasing sector and indeed the wider UK fleet industry to utilise fully responsive web design. Critically that means irrespective of whether users are accessing the site via a desktop or laptop computer or through mobile devices such as smartphones and tablets, the screen size automatically shrinks images and copy scales to fit the browser window. Consequently, website content is always displayed in its most readable form irrespective of device used. The improved design of the website featuring a visual refresh also contains a wide variety of new content including: • -Why Ogilvie - the most compelling 10 reasons why customers select Ogilvie Fleet as their company car and van provider such as the organisation's commitment to technology as well as accountability, expert advice, independent ownership, transparent pricing and staff delivering on promises • -My Next Car - a collection of online tools that provide all the information drivers require to make more informed company car choices including -car chooser, -driver taxation and -fuel benefit. • -The Circuit - the renamed and regularly updated Ogilvie Fleet blog providing a wealth of information on fleet-critical topics • Improved search engine optimisation - the richer content and functionality of the website means that a more advanced search tool has been introduced providing quick and easier access for users. Additionally, the website continues to include a host of established features including the award-winning MiFleet Showroom, the online portal that securely delivers critical live fleet operational data in real-time to the desktops of fleet managers, and Ogilvie True Cost, the company's total cost of vehicle ownership tool Ogilvie Fleet sales and marketing director Nick Hardy said: -Our new website features further design improvements, significantly increased content and is faster and easier for users to access. However, the most important fact is that it is fully responsive. Mr Hardy explained: -We believe that fully responsive web design is a must have for websites and we think that Ogilvie Fleet is among the first, if not the first, contract hire and leasing company to utilise the technology and is also among early UK fleet industry adopters once again putting the company at the forefront of the marketplace. The popularity of mobile devices like smartphones and tablets have been growing at an astounding rate and many more people now prefer to browse the web using them rather than more traditional desktop and laptop devices. In fact Ogilvie Fleet's website design experts believe mobile devices will overtake the use of desktops and PCs to access websites in the next two years. Mr Hardy continued: -Responsive web design means that we don't have to tailor a website for every handset and screen size. That is because responsive web design is a future-friendly way to ensure device compatibility with no requirement to maintain separate content for smartphone and tablet users making their use of the Ogilvie Fleet website easy and straight-forward. The launch of the new website further builds on Ogilvie Fleet's customer service focus that has seen the company win a succession of major industry awards including late last year its Disposals Team winning the 2013 FN50 Customer Service Team Award presented by industry publication Fleet News. In the last 12 months Ogilvie Fleet, which has offices in Belfast, Birmingham, Sheffield and Stirling, increased its fleet size by almost 700 units to nearly 11,000 company cars and vans. Mr Hardy said: -Innovation is at the heart of Ogilvie Fleet and its record of growth and unparalleled customer service recognition. With the new website we have created the most functional and easy to navigate online toolbox for fleet chiefs and drivers. We believe that the new website offers a unique combination of features and tools that are freely available.

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