Paleo Ridge appoint The SEO Works to raise the woof of their online visibility

18th November 2022

Sheffield based digital agency The SEO Works have been appointed to lead the SEO strategy for award-winning raw dog food company Paleo Ridge.

Paleo Ridge are a group of passionate and experienced industry professionals who have made a firm commitment to using the highest quality ingredients to make the best raw dog food. They create a wide range of different ethically sourced products, from one off food packages to raw dog food hampers. Having recently been voted best raw dog food in the UK, as well as most trusted brand, most friendly to new customers and best food for small and large breeds - Paleo Ridge has grown into a very sought after name.


Within the Paleo Ridge team is an in-house group of SEO experts who have thus far delivered the brand's organic search approach, seeing a very fruitful return.


However, as Paleo Ridge have grown to become one of the biggest raw dog food suppliers in the UK, the need for an additional external SEO resource became apparent - particularly from a strategic perspective.


This led them to approach The SEO Works, who’s strong strategic and collaborative reputation made them an ideal partner to deliver the growth Paleo Ridge were seeking.


After the initial enquiry with The SEO Works, a detailed audit of the Paleo Ridge site was carried out by the award-winning SEO team. The audit identified current areas of the site that could be further optimised and taken to the next level, from both a technical and content standpoint.


The marriage of expertise and attention to detail, as well as an impressive track record of successful clients within the pet industry, made The SEO Works a perfect match for Paleo Ridge.

“As a predominantly ecommerce based raw dog food brand, SEO is one of the most important aspects of our digital marketing strategy. We launched our award-winning website in March 2021 and conducted our own in-house optimisation” said Will Green, Director of Sales and Marketing, Paleo Ridge. “We made the decision to work with an agency to take our SEO activities to the next level. After a long selection process, we found SEO Works and were extremely impressed with their professionalism, approach, and expertise. We are looking forward to working together to help reach more dog owners in the UK and expand our online business.”

The approach from The SEO Works team will be mainly focusing on leading the approach and strategy of the campaign, whereas the in-house team at Paleo Ridge will be carrying out the implementation of said strategy.

“We’re very excited to be working with a great company like Paleo Ridge. The chance to lead the strategy for them and assist their continued growth is something the team here will relish. Our collaborative approach will put us in the best position to create positive results with the combined efforts of the in-house SEO team” said Alex Hill, Sales Director of The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the pet care sector, including Goddard Veterinary Group, PetBond and Oscar & Hooch.

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