Penny Hydraulics Launch New Website

1st February 2021

Penny Hydraulics kick off 2021 with a new look website - making it easier for their customers to find the information and products they need!

Penny Hydraulics are excited to announce the launch of their brand-new website. The new site has improved functionalities so it’s much easier to find key information about their range of lifting and handling equipment.

With brand new web pages dedicated to each sector they work in and updated details about their entire product range, the new website is a hub for all things Penny Hydraulics.

On top of this, they’ve also improved the capabilities of their e-shop to provide full access to spare parts and accessories as and when you need them. This means an even more efficient ordering process and ultimately, reduced downtime.

Developing our story

And a new website is not all that’s been going on at Penny Hydraulics.

Over the last year, they’ve also developed their brand story. Updating their message and tone of voice to match the changing needs of their industry and customers.

The new user focused messaging allows them to better communicate with clients and is more aligned with where they sit in the market and their goals for the future. Throughout the process of developing their new voice they were careful to retain their historical roots and years of experience while communicating the new and exciting direction of the business.

Commenting on Penny Hydraulics’ new look, Marketing Manager, Daniel Casey said “With all the challenges we’ve faced in the past year, it’s great to see Penny Hydraulics come out stronger on the other side.

Our new website and brand proposition are going to aid customer understanding of how we can help them to achieve efficiency and safety in their everyday work.”

Take a look around

Don’t hesitate to take a look around our brand-new site and get in touch with our friendly team to discuss your lifting and handling needs. Click here to check out the new site.