Quality Bearings Online appoint The SEO Works to expand organic visibility

13th July 2023

Multi-award-winning Quality Bearings Online have selected Sheffield-based digital agency The SEO Works to take their online visibility to the next level.

With over 75 years of industry experience, Quality Bearings Online have been able to position themselves as experts within their field and become the go-to company for all things precision bearings, engineering spares, and technologically advanced lubricants. Providing supplies to over 110 countries worldwide, the leading supplier has created a supply chain on a global scale that delivers to its clients at a rapid rate.

As a prominent name within the industry, Quality Bearings Online have always enjoyed a wealth of success from an organic standpoint with a high proportion of its business coming from direct traffic. But having recently experienced a prolonged period of turbulence in their organic rankings, it was felt that the help of an experienced external entity was needed to make up any of the ground lost before it was too late - this is where The SEO Works came in.

Following the initial enquiry for assistance with their SEO strategy came an in-depth audit from the award-winning team at The SEO Works. The resulting findings identified a number of opportunities that could be taken in order to strengthen online visibility and establish a better positioning in the search rankings for Quality Bearings Online.

The level of detail provided in the pitch process, as well as a long history of success in industry, made it a clear decision that The SEO Works would be best placed to lead the campaign.

“The SEO Works gave us confidence in being able to support our business in improving our website’s performance and SEO rankings on Google which is why we chose to partner with them for this project. During the discovery stage, we received an in-depth proposal which shed insight into their expertise and knowledge, reassuring us that they’ve worked with many clients prior that have been in our position before and that they can have a positive impact on helping us improve. They’ve been attentive to our needs and concerns as we were beginning to embark on this journey around further improving our SEO. We can’t wait for this partnership to begin and we’re looking forward to seeing what results we can achieve together”

said Hao Phan, Digital Marketing Manager of Quality Bearings Online.

The SEO team will look to create a bespoke strategy that increases customers at all levels of the sales funnel, with a distinct focus on the use of informational keywords to bulk out their top-of-funnel prospects.

“This is really a great opportunity for us to display our prowess when it comes to the industrial supplies sector. With a great track record of successful campaigns for our clients in this sector, I truly believe that our team will once again be able to deliver such results” said Alex Hill, Sales Director. “It’s a great opportunity to be able to work with a market-leading company such as Quality Bearings Online, and we really hope this is the start of a long fruitful relationship for us both!”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the industrial sector, including Atlantic Pumps, Toughened Glass Systems, Marsden Weighing and William Rowland.

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