SARAHsays - Help us level the playing field for women everywhere.

4th March 2024

Kelly Wooller of ACW Medical Services is calling on Chamber members to help save lives following the launch of #SARAHsays.

ACW Medical Services MD Kelly Wooller, has teamed up with Sheffield United Women, Rotherham United Football Club and Wake Smith Solicitors to save lives.

#SARAHsays is a grassroots movement to level the playing field for women everywhere. It responds to the fact that women are 28% less likely to receive CPR in public than men, leading to poorer health outcomes and greater death rates for women.

Through awareness raising, conversation and content, #SARAHsays addresses barriers to female resuscitation, and correctly demonstrates ‘how to’ resuscitate someone with breasts. Chamber members can get involved by informing themselves and helping to inform their workplace teams.

If you only do one thing today, watch the ‘how to give CPR to a woman’ video and then share it with your teams. https://bit.ly/aboutSARAHsays

Why do women receive less CPR?

Women in need of CPR are dying and have worse longer term health outcomes than men. Why is this?

Embarrassment - to reveal a woman’s chest in public.

Fear - of making things worse or fear of litigation.

Doubt - about the signs that tell us a woman is in need of CPR.

#SARAHsays aims to inspire change by educating people how to perform CPR and specifically how to use a defibrillator, when someone is wearing a bra. It addresses  barriers to female resuscitation in order to save lives.

The hashtag #SARAHsays is a nod to The Social Action Responsibility and Heroism Act (2015) acronym. The Act was introduced in England and Wales to encourage members of the public to get involved and take action in the event of someone needing a life saving intervention such as CPR. The Act extends protections to a person who is acting for the benefit of society, protecting the safety or interest of others,or acting heroically by intervening in an emergency to assist another. 

ACW Medical Services won the Barnsley and Rotherham Chamber ‘most promising new business’ award in 2022. In 2023, Kelly Wooller gave an inspirational speech at the Chamber’s International Women’s Day event. This year, on 8 March, Kelly used her profile and her expert knowledge to support women everywhere in life and death situations by launching #SARAHsays. 

To learn more, including to discuss inclusive CPR training delivered by frontline NHS professionals, connect with Kelly on Linkedin or by email info@acwmedicalservices.com