Sheffield Design Studio Synth’s collaboration with Volvo Cars to Rethink the Brand and Driving Experience

20th May 2025

Sheffield-based design studio Synth has just completed a standout creative collaboration with global automotive leader Volvo — a project that’s helped shape how drivers interact with their cars in safer, smarter and more intuitive ways.

Sheffield-based design studio Synth has just completed a standout creative collaboration with global automotive leader Volvo — a project that’s helped shape how drivers interact with their cars in safer, smarter and more intuitive ways.

What began as a brief to improve the digital experience inside Volvo’s vehicles turned into a multi-year partnership. Synth helped bring fresh thinking to everything from in-car interfaces to the launch visuals for new flagship models, including the all-electric EX90.

Synth worked with multiple stakeholders across the company, bringing together various projects across multiple disciplines; including the creation of a new global typeface, a redesign of the current in car operating system, and global patent for an innovation to be released in the next generation OS.

Founder and Creative Director at Synth, Liam O’Neill commented, “The team at Volvo are world class, it is the people that make the difference, and we loved working with them. The passion and ambition was mutually admired and the energy around some of these work streams was addictive. And that really shows in the end product.” Liam also added, “Volvo gave us space to think freely and explore, they employed a lot of trust in our process and we look forward to working with them again in the future and we can’t wait to see the next generation OS.”

Alongside work with Volvo, Synth has been quietly making waves across Europe, partnering with brands of all shapes and sizes on projects covering UX (user experience), UI (user interface), branding, digital and visual storytelling. More recently, the team has been refocusing some of that creative energy closer to home, collaborating with businesses across South Yorkshire to bring big-brand thinking to local partners in need of standout design.

Now a proud member of the Sheffield Chamber of Commerce, Synth is looking forward to getting to know more local businesses and finding ways to collaborate. Whether it's reimagining a digital product, refreshing a brand or just having a great conversation over coffee.

About Synth
Synth is a Sheffield-based design studio that helps ambitious brands create standout digital experiences. From early ideas to polished products, they bring together UX, UI, strategy and design to make things that work brilliantly and look beautiful too.

About Volvo Cars
Volvo Cars is one of the world’s leading car makers, known for its commitment to safety, Scandinavian design and its journey toward becoming a fully electric and climate-neutral company.

If you would like to find out more information and contact the team, please email dave@studiosynth.co.uk or visit the website at www.studiosynth.co.uk